General Manager – Karnataka

Company: Steel on Call Services India Private Limited

Location: Karnataka

Department: Sales & Business Operations

Designation: General Manager – Karnataka

Reporting To: Senior Management / Managing Director

Contact Person Name : Lakshmi Devi Bandari

Contact Person Number : 91081 87873

1. Job Purpose

The General Manager – Karnataka will be responsible for leading and expanding the company's business operations across Karnataka, with primary responsibility for sales growth, customer acquisition, business development, market expansion, team management, and overall regional profitability. The ideal candidate should have strong experience in the steel industry, an in-depth understanding of the Karnataka steel market, established relationships with steel dealers, distributors, fabricators, contractors and institutional customers, and the ability to develop and execute regional business strategies.

2. Key Responsibilities

A. Business Development & Sales

- Develop and execute the business and sales strategy for the Karnataka region.
- Drive revenue growth, sales volumes, customer acquisition and market penetration.
- Identify new business opportunities and develop new customer segments.
- Build and maintain solid relationships with dealers, distributors, fabricators, contractors, builders, infrastructure companies and institutional customers.
- Develop strategies to increase customer retention and repeat business.
- Monitor competitor activities, pricing, products and market trends.
- Explore new territories and untapped markets across Karnataka.

B. Steel Industry & Market Management

- Maintain strong knowledge of the steel industry, products, grades, applications, pricing and market dynamics.
- Monitor steel price movements, demand trends, supply conditions and competitor pricing.
- Develop a strong regional network within the steel ecosystem.
- Identify major projects, construction activities and infrastructure opportunities that can generate business.
- Maintain strong relationships with key industry stakeholders and decision-makers.

C. Regional Operations

- Take overall responsibility for the Karnataka region's business performance.
- Prepare annual, quarterly and monthly business plans and sales targets.
- Monitor achievement against revenue, volume and profitability targets.
- Ensure efficient coordination between sales, operations, logistics, finance and customer service teams.
- Resolve customer and operational issues promptly.
- Ensure adherence to company policies, processes and commercial guidelines.

D. Team Leadership

- Lead, mentor and manage the Karnataka sales and business development team.
- Set individual and team targets and monitor performance.
- Conduct regular performance reviews and provide coaching and guidance.




- Recruit and develop capable sales professionals as required.
- Build a performance-driven and customer-focused team culture.

E. Customer Relationship Management

- Develop strong relationships with key customers and strategic accounts.
- Personally manage major and high-value customers.
- Understand customer requirements and ensure timely resolution of issues.
- Improve customer satisfaction and long-term customer relationships.
- Develop strategic partnerships with important regional customers and business partners.

F. Financial & Commercial Responsibilities

- Take responsibility for regional revenue and profitability.
- Prepare sales forecasts and business projections.
- Monitor receivables and support timely collections.
- Ensure appropriate pricing and commercial discipline.
- Control regional operating expenses while supporting business growth.
- Work closely with the finance team on credit, collections and outstanding payments.

G. Reporting & Business Review

- Prepare regular MIS and management reports.
- Present regional performance, market developments and business opportunities to senior management.
- Provide accurate sales forecasts and market intelligence.
- Track KPIs including sales volume, revenue, margins, customer acquisition, collections and profitability.
- Recommend corrective actions wherever required.

3. Required Qualifications

Educational Qualification:

- Post Graduation / MBA / PGDM in Marketing, Sales, Business Administration, Finance or related discipline.
- Graduation in Engineering, Commerce, Business Administration or a related field will be an added advantage.

Experience:

- Minimum 10–15 years of overall experience, preferably with significant experience in the steel industry.
- Strong experience in sales, business development and regional/general management.
- Experience managing a large territory, regional business or state-level operations will be preferred.
- Candidates with established relationships within the Karnataka steel and construction ecosystem will be highly preferred.

4. Mandatory Skills & Competencies

- Strong knowledge of the Karnataka steel market.
- Excellent sales and business development skills.
- Solid negotiation and commercial skills.
- Proven team leadership and people-management abilities.
- Strong customer relationship management skills.
- Excellent communication and presentation skills.
- Ability to analyse sales, market and financial data.
- Strong decision-making and problem-solving ability.




- Strategic thinking combined with strong execution skills.
- Ability to work independently and take ownership of regional business performance.

5. Language Requirements

Mandatory:

- Kannada – Native / Mother Tongue level proficiency
- English – Good professional communication skills

Preferred:

- Hindi and/or Telugu will be an added advantage.

The candidate should have a solid understanding of Karnataka's local business environment, culture and regional market dynamics.

6. Preferred Industry Background

Candidates from the following sectors will be preferred:

- Steel / Iron & Steel
- TMT / Structural Steel
- Steel Distribution
- Steel Trading
- Building Materials
- Construction Materials
- Infrastructure
- Real Estate / Construction
- Industrial Products

Experience with B2C steel sales, dealer/distributor networks, institutional sales or project sales will be an advantage.

7. Key Performance Indicators (KPIs)

The General Manager – Karnataka will be evaluated on:

- Regional Revenue Growth
- Sales Volume Growth
- Gross Margin / Contribution
- New Customer Acquisition
- Customer Retention
- Dealer / Distributor Network Expansion
- Key Account Development
- Collection & Receivables Management
- Market Expansion
- Team Productivity
- Achievement of Monthly / Quarterly / Annual Targets
- Regional Profitability

8. Ideal Candidate Profile

The ideal candidate should be a results-oriented steel industry professional with strong Karnataka market knowledge and an established regional network.

The candidate should demonstrate

- Strong leadership experience
- Proven track record of achieving sales targets
- Deep understanding of steel market dynamics
- Strong dealer/customer relationships in Karnataka
- Ability to build and manage high-performing teams
- Robust commercial and negotiation capabilities
- Strategic and entrepreneurial mindset
- Willingness to travel extensively across Karnataka
- Native-level Kannada communication ability
- Strong ownership and accountability for business results

9. Travel Requirement

The role will involve extensive travel across Karnataka for:

- Customer meetings
- Dealer/distributor visits
- Project and institutional sales
- Market development
- Team reviews
- Business expansion
- Key account management

10. Employment Details

Position: General Manager – Karnataka

Location: Karnataka

Experience: 10–15+ Years

Industry: Steel / Iron & Steel / Building Materials

Qualification: Post Graduation / MBA / PGDM preferred

Language: Native Kannada – Mandatory

Travel: Extensive travel within Karnataka

Employment Type: Full-time

Candidate Selection Priority

Steel Industry Experience + Karnataka Market Experience + Native Kannada + Post Graduation + Proven Sales Leadership will be given high priority.

📌 General Manager for Karnataka (Bengaluru)
🏢 STEEL ON CALL SERVICES (INDIA) PRIVATE
📍 Bengaluru