– FIELD SALES LEADERNBFC / MFI Position: Field Sales Leader Department: Sales / Business Development Reporting To: Branch Manager / Area Manager Location: Branch / Field 1. Job PurposeTo lead and manage the field sales team for achieving business targets while ensuring proper customer selection, quality sourcing, process compliance, and sustainable portfolio growth.

- Key ResponsibilitiesA.

Business

Development &

- SalesAchieve monthly and quarterly business/disbursement targets. Generate new customer leads through field visits and local market activities. Identify suitable villages, markets, and business areas for customer acquisition. Develop new customer relationships and strengthen existing customer relationships. Prepare daily, weekly, and monthly field sales plans. Ensure regular field visits and productive customer meetings. Monitor individual team members' performance against assigned targets. B. Team Management &
- LeadershipLead, guide, and motivate Field Officers/Sales Officers. Allocate field areas and daily visit plans to team members. Conduct daily morning meetings to review targets and field plans. Monitor field productivity and customer acquisition. Provide on-job coaching and training to new and existing staff. Review daily performance and take corrective action where required. Maintain discipline, attendance, and field activity standards. C.

Customer

Quality &

- Credit DisciplineEnsure customers are selected based on repayment capacity, income stability, business activity, and credit discipline. Ensure proper customer verification before loan processing.



Check that customer information and documents are complete and accurate. Ensure proper BVR/FVR and field verification as per company policy. Avoid sourcing customers from high-risk or problematic areas. Monitor customer concentration and avoid excessive exposure to one area or customer segment. Escalate suspicious or high-risk cases to the Branch Manager/Risk/Credit team. D. Collection &
- Portfolio SupportSupport the branch in improving collection efficiency. Monitor overdue and delinquent customers within the assigned portfolio. Ensure timely follow-up of overdue customers through the field team. Coordinate with the collection team for NPA/OD cases. Visit critical overdue/NPA customers where required. Identify early warning signals and report them to the Branch Manager. Support the branch in maintaining good portfolio quality. E. Process &
- ComplianceEnsure all sales activities are conducted according to company policies and regulatory requirements. Ensure proper KYC and customer documentation. Ensure customer consent and proper explanation of loan terms. Ensure no unauthorized charges or commitments are made to customers. Ensure all required field reports, applications,



and documents are submitted on time. Follow company guidelines relating to customer protection, fair practices, and responsible lending. Immediately report suspected fraud, misrepresentation, or policy violations. F.

Field

Monitoring &

- ReportingConduct regular joint field visits with Field Officers. Verify customer visits and sales activities. Monitor daily lead generation, applications, approvals, and disbursements. Submit daily/weekly/monthly sales reports. Track target vs. achievement and identify gaps. Maintain proper records of field activities and customer interactions. Report market feedback and competitor activities to management. 3.

Key Performance

Indicators (KPIs)Monthly disbursement/business achievement. Current customer acquisition. Lead-to-disbursement conversion. Field productivity. Team target achievement. Collection efficiency. Overdue/OD control. Portfolio quality. Customer retention. Process and documentation compliance. Field visit productivity. Fraud and operational-risk control. Timely reporting. 4.

Required Skills &

- CompetenciesStrong field sales and team-management skills. Good communication and negotiation skills. Customer relationship management. Leadership and people-management ability. Knowledge of NBFC/MFI lending processes. Ability to analyse sales and portfolio data. Good knowledge of local market and customer behaviour. Problem-solving and decision-making ability. Strong discipline and field orientation. Basic knowledge of MS Excel and reporting systems

📌 Field Sales Executive (Kurukshetra)
🏢 Magenta Finance Services Private
📍 Kurukshetra