Sales – Exports Manager

nSummary

nThe Company is seeking an experienced Exports Manager to lead sales growth across

nAfrican markets. This role is responsible for identifying opportunities, managing distributor

nrelationships, driving volume and visibility, and ensuring strong route-to-market execution in

neach country. The Exports Manager must have hands-on experience working in African

nmarkets and a strong understanding of regional trade dynamics, compliance, pricing,

nlogistics, and in-market execution. Responsible for recruitment and training of the team.

nKey Responsibilities

nMarket Development and Sales Growth

n● Drive sales expansion across target African countries through structured planning

nand execution.

n● Identify new distributors, evaluate potential partners, and support onboarding and

nperformance management.

n● Develop joint business plans, pricing strategies, route-to-market models, and annual

ntargets for each market.

n● Conduct regular market visits to assess brand presence, visibility, and compliance

nwith agreed standards.

n

nDistributor and Customer Management

n● Build strong relationships with distributors, wholesalers, and key accounts across

nAfrican markets.

n● Monitor sell-in and sell-out performance, stock levels, and order cycles.

n● Ensure timely communication of promotions, pricing, forecasts, and order

nrequirements.

n● Support distributors with sales training, merchandising standards, and market

nactivation plans.

n

nCommercial Execution

n

n● Prepare sales budgets, forecasts,



distributor scorecards, and market performance

nreports.

n● Track competitor activity, pricing movements, and category trends in each market.

n● Work with Marketing on localised campaigns, product launches, and visibility

nmaterials.

n● Collaborate with Supply Chain and Logistics to ensure accurate documentation,

ntimely shipments, and export compliance.

n

nMarket Knowledge and Compliance

n● Maintain up-to-date understanding of regulatory requirements, standards, and import

nprocedures in each country.

n● Ensure product registration, labels, and documentation meet market rules.

n● Monitor currency, duty structures, and trade barriers and adjust plans accordingly.

n

nPeople Leadership

n● Provide leadership to export sales teams and distributor sales representatives.

n● Responsible for recruitment and training of the team.

n● Conduct performance reviews, coaching, and capability building to strengthen

nin-market execution.

n● Promote a disciplined, target-driven, and customer-focused culture.

n

nQualifications and Experience

n● Bachelor’s degree in Business, Marketing, International Trade, or related field.

n● Minimum five to eight years’ export sales experience, with proven success in African

nmarkets.

n● Solid understanding of distributor management, route-to-market planning, and

ncommercial execution.

n● Experience in FMCG preferred, especially food or consumer goods.

n● Strong negotiation, communication, and relationship management skills.

📌 Export Sales Manager - FMCG (Kenya location) (Tumakuru)
🏢 Alliance Recruitment Agency
📍 Tumakuru