Location: Chennai

Experience: 3+ Years

Employment Type: Full time

Department: Business Development

Job Overview

We are looking for a dynamic and experienced Executive / Sr. Executive – Business Development (ABM) to drive new business opportunities in the domestic market.

The ideal candidate will have hands-on experience in Account-Based Marketing (ABM), B2B lead generation, prospect engagement, LinkedIn outreach, email marketing, cold calling, and sales coordination. The candidate will be responsible for identifying target accounts, engaging key decision-makers, building a strong sales pipeline, and converting prospects into qualified business opportunities.

This role is ideal for a result-oriented professional who enjoys prospecting, relationship building, client engagement, and driving business growth.

Candidate Preferred

- 3+ years of experience in Business Development, B2B Sales, Lead Generation, ABM, or a related role.

- Hands-on experience in B2B prospecting and outbound lead generation.

- Strong understanding of Account-Based Marketing and target-account identification.

- Experience using LinkedIn and other digital channels for prospecting.

- Good understanding of email outreach, cold calling, and lead-nurturing processes.

- Strong verbal and written communication skills.

- Ability to interact confidently with decision-makers and business stakeholders.

- Strong follow-up, relationship-building, and negotiation skills.

- Ability to work independently and achieve defined business development targets.

Requirements

Key Responsibilities

- Develop and execute Account-Based Marketing (ABM) strategies to generate new business opportunities.

- Identify, research, and prioritize Tier 1 and Tier 2 target accounts based on business potential.





- Research organizations, decision-makers, business requirements, and potential opportunities.

- Generate and qualify B2B leads through LinkedIn, social media, email campaigns, cold calling, and other outbound channels.

- Build and maintain a healthy pipeline of qualified prospects.

- Connect and engage with key decision-makers to understand their business needs.

- Create personalized outreach strategies and communication for target accounts.

- Plan and execute account-specific lead-generation and engagement campaigns.

- Conduct regular follow-ups through calls, emails, LinkedIn, and other communication channels.

- Understand prospect requirements and coordinate with internal teams to propose relevant solutions.

- Schedule and conduct product/service demonstrations and client meetings.

- Coordinate with sales and delivery teams to ensure smooth lead progression and follow-up.

- Maintain accurate records of leads, prospects, interactions, meetings, and opportunities in the CRM.

- Track and report lead-generation, campaign, engagement, meeting, and conversion metrics.

- Achieve assigned targets related to lead generation, prospect engagement, meetings, demos, and business opportunities.

- Monitor market trends, competitor activities, and potential target accounts to identify new business opportunities.

Required Skills

- Account-Based Marketing (ABM)

- Business Development

- B2B Lead Generation

- B2B Business Development

- LinkedIn Lead Generation

- Social Media Outreach

- Email Marketing

- Cold Calling

- Prospecting & Client Engagement

- Lead Qualification

- Sales Pipeline Management

- CRM Management

- Campaign Management

- Product / Service Demonstration

- Sales Coordination

- Excellent Communication & Negotiation Skills

📌 Executive / Sr. Executive – Business Development (Chennai)
🏢 Verifitech
📍 Chennai