Role Overview

As an Entrepreneur in Residence (EIR), you will operate like a founder within the company, owning the strategy, execution, and scale-up of a new category. You will drive the vertical from a structured launch to aggressive international expansion, supported by our in-house ecosystem across performance marketing, supply chain, technology, finance, and operations.

This is not a traditional managerial role. It is a P&L; and growth ownership role, with end-to-end responsibility for building and scaling the category.

Key Responsibilities

Category Build & Strategy

- Define category positioning for international D2C markets.
- Identify high-potential SKUs and establish product-market fit.
- Build a 12–24 month growth roadmap.
- Benchmark the category against global competitors in wellness and food.

Revenue & P&L; Ownership
- Drive revenue from launch to a scalable multi-crore run-rate.
- Improve contribution margins and overall unit economics.
- Optimize CAC, LTV, and repeat purchase rates.
- Own pricing, bundling, and category expansion strategies.

International Expansion
- Identify priority global markets for expansion.
- Develop go-to-market strategies for cross-border D2C.




- Work with logistics and compliance teams to enable global shipping.
- Localize offerings based on market-specific demand.

Data & Performance-Driven Growth
- Deep dive into analytics dashboards and business performance data.
- Use cohort analysis, funnel metrics, and retention data to drive decisions.
- Build structured experimentation frameworks, including A/B testing.
- Optimize conversion, upsell, and subscription models.

Cross-Functional Leadership
- Work closely with Growth & Performance Marketing, Supply Chain & Vendor Teams, Product & Tech, and Finance & Planning.
- Act as the central decision-maker for the vertical and drive alignment across functions.

Requirements
- 2–7 years of experience in D2C, startups, or category building.
- Strong analytical mindset with comfort working with Excel, dashboards, and business numbers.
- Experience in scaling current business lines or categories.
- Strong understanding of CAC, LTV, ROAS, and unit economics.
- Entrepreneurial mindset with a strong bias for action and ownership.
- International market exposure is a strong plus.
- Prior experience in Wellness, Food, FMCG, or Consumer Brands is preferred.

📌 Entrepreneur in Residence (Noida)
🏢 The LHR Group
📍 Noida