Ecommerce Meta Ads SpecialistCompany: Uniqoe Media

Location: Noida, Uttar Pradesh (On-site)

Employment Type: Full-Time

Experience: 2+ Years, specifically in Fashion & Lifestyle brands

About Uniqoe MediaUniqoe Media is a fast-growing D2C performance marketing agency that has worked with 500+ D2C brands across Fashion & Lifestyle (Clothing, Jewellery, Footwear & Skincare), generating ₹500Cr+ in client revenue through Meta & Google Ads, Shopify development, and retention marketing. We don't just run ads, we build growth engines for brands that want to scale.

Role OverviewWe're looking for an Ecommerce Meta Ads Specialist with a strong background in Fashion & Lifestyle (Clothing, Jewellery, Footwear & Skincare) brands who can independently own and scale ad accounts on Meta, from strategy to execution to reporting. You'll be the person clients trust to turn ad spend into profitable, measurable growth, not just reach and impressions.

Key Responsibilities

- Plan, execute, and optimize Meta Ads campaigns (Facebook & Instagram), including Advantage+ Shopping, Reels placements, retargeting, and lookalike audiences, for multiple Fashion & Lifestyle D2C brand accounts
- Own campaign performance end-to-end: budget allocation, bid strategy, audience segmentation, and creative/ad copy testing
- Continuously analyze account data to identify growth opportunities, catch underperformance early, and course-correct before it affects client ROI
- Set up and maintain accurate conversion tracking (Meta Pixel, Conversions API, Events Manager) in a post-iOS14 / privacy-first tracking environment
- Run structured creative testing (hooks, formats, angles) to fight creative fatigue and keep CPMs efficient
- Collaborate closely with creative, video editing, Shopify dev, and account management teams to align landing pages, product catalogs, and ad creatives with campaign goals
- Prepare and present clear,



data-backed performance reports directly to clients, translating numbers into a story they understand
- Stay ahead of platform changes (e.g., Advantage+ evolutions, new placements, Meta AI creative tools) and apply new features strategically, with a documented rationale, not adoption for its own sake

Must-Have Requirements
- 2+ years of hands-on experience managing Meta Ads specifically for Fashion & Lifestyle D2C or e-commerce brands, Clothing, Jewellery, Footwear, or Skincare (agency-side experience strongly preferred)
- Strong working knowledge of Meta Business Suite, Events Manager, Pixel + Conversions API setup, and Catalog Manager
- Demonstrable understanding of the metrics that actually matter, ROAS, CAC, CPA, CTR, Frequency, Hook/Hold Rate, and how they tie to real business profitability, not just platform-reported numbers
- Experience managing multiple client accounts simultaneously without dropping quality on any one of them
- Comfortable presenting performance data directly to clients, including explaining underperformance honestly
- Category-specific understanding: seasonality, sale-cycle spikes (EOSS, festive), catalog-heavy Advantage+ Shopping feeds, and visual/video-first ad creative common to Clothing, Jewellery, Footwear & Skincare brands

Nice-to-Have
- Meta Blueprint certification
- Exposure to Google Ads (useful for cross-channel budget conversations with clients)

What We Offer
- Direct exposure to real performance data across 500+ Fashion & Lifestyle brands, not theoretical case studies
- Genuine account ownership from day one, not just execution under someone else's strategy
- A fast-paced workplace where your work has visible, immediate impact on client outcomes
- A team that treats performance marketing as a craft, not just a checklist

Compensation₹4,20,000 (4.2 LPA) + Incentives

How to ApplySend your resume to [email protected]

📌 Ecommerce Meta Ads Specialist (Noida)
🏢 Uniqoe Media
📍 Noida