Head of Digital Sales

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nIncumbent should be a digital first enthusiast who would be responsible for developing and executing the overall commercial strategy for the company, driving profitable growth across.

nE-commerce, Quick Commerce, Modern Trade, General Trade and emerging channels.

nThe role owns the sales P&L;, builds strategic customer partnerships, and leads a high-performing sales organization.

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nKey Responsibilities:

n• Own end-to-end sales strategy, revenue, profitability and market share.

n•Lead E-commerce & Quick Commerce business across Amazon, Flipkart, Blinkit, Zepto, Swiggy

nInsta mart, Big Basket and other marketplaces.

n• Drive Modern Trade, General Trade, Regional Accounts and Institutional Sales growth.

n• Lead Joint Business Planning (JBPs), key account management and commercial negotiations.

n• Own annual sales planning, forecasting, trade spend optimization and channel profitability.

n• Build,



mentor and lead a high-performing national sales team.

n• Collaborate with Marketing, Performance Marketing, Finance, Supply Chain and Product teams.

n• Identify new channels, markets and business opportunities while tracking competitive trends.

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nQualifications:

n• MBA/Post Graduate

n• 5–12 years of progressive FMCG sales experience.

n• Someone with a digital first experience

n• Solid experience in E-commerce & Quick Commerce is mandatory/preferred, with exposure to

nModern Trade and General Trade is a plus

n• Proven P&L; ownership and experience leading national sales teams.

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nMust Haves:

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- Tier 1, premium B-School is mandatory
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- FMCG Online Sales experience
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- E-commerce & Quick Commerce is mandatory
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📌 Director Online Sales (Haryana)
🏢 UNISON INTERNATIONAL CONSULTING ( The Recruitment
📍 Haryana