01 Oct
|
Meta X Market (Pvt
|
Bengaluru
01 Oct
Meta X Market (Pvt
Bengaluru
About the role
We are hiring a hands-on performance media buyer to plan, run and optimise paid user-acquisition campaigns for online real-money gaming products operating in licensed markets across Africa and Southeast Asia. You will own the accounts, the budgets and the results, and help build a paid-acquisition playbook in markets where it is still being developed.
What you will do
- Plan and execute paid campaigns across Meta, Google, in-app and programmatic networks, and approved affiliate and media partners.
- Manage daily budget allocation, bidding strategy and scaling decisions across multiple countries and campaign objectives.
- Optimise the full funnel against CPI, CPR, FTD and ROAS targets, not just clicks and installs.
- Build and test creative and landing-page variations, run structured A/B tests and act on the results.
- Set up and maintain tracking, attribution and postbacks using MMP tools such as AppsFlyer, Adjust or Branch.
- Identify, negotiate with and manage affiliate networks and media partners in target regions, with attention to traffic quality.
What we are looking for
- 3+ years of hands-on paid media buying at scale, including significant experience in online gaming, iGaming or fantasy sports.
- A clear record of managed monthly ad spend, supported by performance results.
- Strong working knowledge of platform ad managers, tracking stacks and attribution logic.
- Experience running campaigns in regulated categories, including creative compliance and responsible-marketing standards.
- Analytical strength with cohort data, retention curves and unit economics by market.
- Experience in African or Southeast Asian markets is a strong advantage but not required.
How to apply
Apply through LinkedIn with your CV and a short note covering the ad platforms you have bought on, the markets you have run campaigns in, and your typical monthly managed spend.
MXM Global is an equal prospect employer and welcomes applicants from all backgrounds.
📌 Digital Marketing Specialist – Performance Media Buying (Online Gaming) (Bengaluru)
🏢 Meta X Market (Pvt
📍 Bengaluru