Our model combines experienced doctors, modern facilities, fixed-price packages and “Parivaar Jaisi Dekhbhaal” — family-like care throughout the patient journey.

Our Key Highlights

- 50,000+ patients treated in the last year
- 100+ specialist doctors and surgeons
- 85%+ NPS
- Average 4.8 Google rating
- Hospitals across Gurugram, Ghaziabad, Agra and Haridwar
- Upcoming locations including Muzaffarnagar, Kaushambi Ghaziabad, Noida, Gorakhpur, Sonipat and Meerut
- Specialties including General Surgery, Gynaecology & Obstetrics, Cosmetic Gynaecology, Orthopaedics, Urology, ENT, General Medicine and Ophthalmology
- Diagnostics, pathology, pharmacy and aesthetics services

Healic is led by CEO Manish Gupta, a serial entrepreneur and Fortune India 40 Under 40 honoree.

- ROLE OVERVIEWWe are looking for a Performance Marketing Specialist who can take ownership of patient acquisition across Healic's growing network of hospitals.

You will be responsible for planning, executing and optimising Google Ads and Meta Ads campaigns to generate high-quality OPD and IPD patients across cities, specialties and procedures.

This is a hands-on growth role. You will not only manage campaigns but also own the complete performance marketing funnel — from advertising and landing pages to tracking, lead quality, CRM feedback and ultimately OPD visits and IPD admissions.

Healic operates with an AI-first marketing approach, and we expect you to use tools such as ChatGPT, Claude and Gemini as part of your everyday marketing workflow.

- KEY RESPONSIBILITIESA. Performance Marketing & Campaign Management
- Plan, launch and optimise Google Ads campaigns across Search, Performance Max, Call, Local and Demand Gen.
- Manage Meta campaigns including Lead Generation, Click-to-WhatsApp and Conversion campaigns.
- Structure campaigns by city, specialty, doctor and procedure.
- Conduct keyword research, search-term analysis and negative keyword management.
- Manage bidding strategies, Quality Score and audience targeting.
- Develop retargeting and remarketing strategies.
- Test different ad copies, creatives, audiences and campaign structures.
- Manage and pace monthly advertising budgets across multiple accounts.
- Ensure zero budget overspend.
- Align campaign planning with hospital launches, doctor availability, OPD capacity and OT capacity.
- Maintain a campaign calendar and test-and-learn framework.

B. AI-Led MarketingUse AI tools such as ChatGPT, Claude and Gemini throughout the marketing process.

Planning

- Campaign structure
- Keyword research and clustering
- Audience planning
- Budget allocation
- Competitor analysis

Execution

- Ad copy and RSA variations
- Creative briefs
- Landing page content
- Bulk upload sheets
- Negative keyword lists

Analysis & Reporting

- Search-term analysis
- Campaign performance analysis
- Anomaly detection
- Performance summaries
- Reporting and documentation
- Build reusable prompt libraries and AI-assisted marketing workflows.
- Use Gemini and AI capabilities within Google Workspace wherever relevant.
- Review all AI-generated output for factual accuracy, brand consistency and healthcare advertising compliance.
- Never upload patient-identifiable or confidential information into public AI tools.

C. Tracking & Analytics
- Implement and maintain Google Tag Manager (GTM) and GA4.
- Set up Google Ads conversion tracking for:
- Lead forms




- Phone calls
- WhatsApp
- Other relevant conversion actions
- Implement Enhanced Conversions and Consent Mode v2.
- Manage Meta Pixel and Conversions API (CAPI).
- Ensure proper event deduplication.
- Set up offline conversion imports from CRM.
- Optimise campaigns towards meaningful outcomes such as OPD visits and IPD admissions, rather than only leads.
- Maintain UTM and campaign naming standards.
- Maintain a complete tag and event inventory.
- Audit advertising-platform data against CRM data regularly.

D. Lead Quality & Conversion Optimisation
- Monitor lead quality and campaign-level conversion performance.
- Work closely with the sales and patient-care teams to understand lead quality.
- Track lead response time and follow-up status.
- Analyse CRM dispositions and use the insights to improve campaigns and targeting.
- Audit landing pages for:
- Message match
- Page speed
- Mobile experience
- Form friction
- Conversion rate
- Conduct A/B testing of landing pages, forms, creatives and messaging.
- Continuously improve the complete patient acquisition funnel.

E. Reporting & Performance Analysis
- Prepare daily, weekly and monthly performance reports.
- Build and maintain performance dashboards.
- Track spend, leads, CPL, qualified leads, OPD visits and IPD admissions.
- Identify performance trends, anomalies and opportunities.
- Present actionable insights to the Digital Marketing Manager.
- Maintain clear documentation of campaign tests, learnings and optimisation decisions.

F. Healthcare Marketing ComplianceEnsure all marketing activity complies with applicable:
- Google Ads policies
- Meta advertising policies
- Drugs and Magic Remedies Act
- NMC guidelines
- ASCI guidelines
- DPDP Act, 2023
- PCPNDT Act, wherever applicable

The candidate must:
- Avoid unverified medical claims and guarantees.
- Avoid misleading before/after claims.
- Use patient testimonials, photographs and videos only with appropriate documented consent.
- Ensure clinical claims are reviewed and approved by the appropriate clinical team.
- Maintain confidentiality and responsible handling of patient and lead information.

5. KEY PERFORMANCE INDICATORS (KPIs)Performance will be evaluated on:
- Cost Per Lead (CPL)
- Cost Per Qualified Lead
- Cost Per OPD Visit
- Cost Per IPD Admission
- Lead → OPD conversion rate
- OPD → IPD conversion rate
- IPD revenue-to-ad-spend ratio
- Qualified lead percentage
- Tracking and attribution accuracy
- Campaign efficiency and optimisation
- Budget utilisation
- Zero budget overspend
- Zero advertising-policy/compliance violations

Targets and weightages will be defined by the Digital Marketing Manager as part of the Healic KRA/KPI framework.
- QUALIFICATION & MUST-HAVE SKILLSRequired Experience
- 1–4 years of hands-on experience managing Google Ads and Meta Ads.
- Solid experience in lead-generation campaigns.
- Experience managing ₹5 lakh+ monthly advertising spend.




- Experience with performance marketing for high-consideration products/services is preferred.

Technical SkillsCandidate should have working knowledge of:

- Google Ads
- Meta Ads Manager
- Google Analytics 4
- Google Tag Manager
- Meta Pixel
- Meta CAPI
- Conversion tracking
- UTM tracking
- CRM-based lead tracking
- Excel / Google Sheets
- Google Workspace

AI Skills
- Daily practical use of ChatGPT, Claude or Gemini.
- Strong prompt-writing ability.
- Ability to use AI for campaign planning, execution, analysis and reporting.
- Ability to critically evaluate and validate AI-generated outputs.

Other Requirements
- Strong analytical and problem-solving skills.
- Good written and verbal communication.
- Ability to communicate in English and Hindi.
- Graduate in any discipline.
- Marketing, Digital Marketing, Business or IT background preferred.

7. GOOD-TO-HAVE SKILLS
- Healthcare or hospital marketing experience.
- Diagnostics or healthcare lead-generation experience.
- Server-side GTM.
- Webhooks and API integrations.
- Zapier / Make.
- Google Apps Script.
- AI-assisted marketing automation.
- Custom GPTs / Gems / Claude Projects.
- Google Ads certification.
- Meta Blueprint certification.
- Basic HTML/JavaScript knowledge for tracking and tag debugging.

8. WORKING RELATIONSHIPSThe Performance Marketing Specialist will work closely with:
- Digital Marketing Manager
- Sales / Patient-Care Team
- Hospital Managers
- CRM Team
- Medical Superintendent / Clinical Team
- Treating Doctors
- Web / Technology Team
- Creative Team
- External Agencies and Vendors

The role requires close coordination between marketing, sales, technology and clinical teams to ensure that campaigns generate not just leads, but genuine patient outcomes.

- WHAT WE OFFER
- Ownership of paid patient acquisition for a rapidly expanding hospital network.
- Opportunity to manage multi-city, multi-specialty performance campaigns.
- AI-first marketing environment.
- Hands-on exposure to Google, Meta, CRM and marketing analytics.
- High ownership and fast decision-making environment.
- Opportunity to work closely with senior leadership.
- Flexible office timings, subject to business requirements.
- Full-time, on-site role at Sector 63, Noida.
- Exposure to hospital launches and new-market expansion.

10. SELECTION PROCESSScreening Call

↓

Virtual Interview

↓

Practical / Performance Marketing Assignment

↓

Face-to-Face Interview with Digital Marketing Manager

↓

Document Verification & Reference/Background Check

↓

Final Selection The practical assignment may be based on real-world Healic marketing scenarios.

- HOW TO APPLYInterested candidates can send their CV to:

[email protected]

Subject: Performance Marketing Specialist – [Your Name]

Candidates are encouraged to review the Healic website before applying.

Website: https://www.healic.in/

- IMPORTANTThis role is suited for someone who is comfortable being hands-on — managing campaigns, analysing data, fixing tracking, reviewing leads, working with CRM data and continuously improving performance.

We are looking for a marketer who can combine performance marketing + analytics + AI + business understanding to build a scalable patient-acquisition engine for Healic.

Location: Sector 63, Noida

Experience: 1–4 Years

CTC: ₹50,000–₹75,000 per month

Employment: Full-Time, On-Site

Preference: Immediate Joiners

📌 Digital Marketing Specialist (Noida)
🏢 Healic
📍 Noida