We are looking for a Digital Marketing & Paid Ads Specialist to join our growing real estate technology and lead-generation business.

The ideal candidate should have hands-on experience managing Meta (Facebook & Instagram) Ads and Google Ads, with a strong focus on lead generation, campaign optimization, conversion tracking and performance marketing.

You will work on digital campaigns for our real estate platforms, including TopRealtorMatch and PreConConnect, targeting home buyers, sellers, investors and real estate professionals in Canada.

Key Responsibilities

- Plan, create, launch and manage Meta Ads (Facebook & Instagram)
- Manage and optimize Google Ads / PPC campaigns
- Create and test different ad campaigns, audiences, creatives and landing pages
- Monitor CPL, CTR, CPC, conversion rate and overall campaign performance
- Optimize campaigns to reduce cost per qualified lead
- Set up and monitor Meta Pixel, Conversions API, Google Analytics (GA4) and Google Tag Manager
- Track leads and conversions from advertising campaigns
- Work with CRM and lead-management systems to ensure leads are captured correctly
- Analyze campaign data and prepare regular performance reports
- Conduct audience research and competitor research
- Perform A/B testing of ads, headlines, creatives and landing pages
- Work with our content/video team to develop high-performing ad creatives
- Explore and implement AI tools for marketing, content creation and campaign optimization
- Help develop automated lead-generation and marketing workflows
- Stay updated with changes to Meta Ads, Google Ads and digital marketing platforms

Requirements




- 1–3 years of practical experience in digital marketing / performance marketing
- Hands-on experience with Meta Ads Manager
- Experience with Google Ads
- Understanding of lead-generation campaigns
- Knowledge of GA4 and Google Tag Manager
- Understanding of pixels, conversion tracking and attribution
- Strong analytical and problem-solving skills
- Ability to read campaign data and make optimization decisions
- Good written and spoken English
- Willingness to learn new AI and marketing automation tools

Preferred Skills Experience with any of the following will be an advantage:
- Real estate marketing
- Lead-generation businesses
- CRM platforms
- Meta Lead Forms
- Webhooks / API integrations
- WhatsApp marketing
- Google Tag Manager
- Meta Conversions API
- AI marketing tools
- n8n or other automation platforms
- Landing-page optimization

What We Offer
- Opportunity to work with a Canada-focused real estate technology business
- Hands-on experience with real-world international digital marketing campaigns
- Opportunity to work with AI, automation, CRM and lead-generation technology
- Growth opportunities as the company expands
- Competitive salary based on experience and skills

Significant: This is a hands-on performance marketing role. We are looking for someone who can manage campaigns, analyze results and improve lead generation, rather than someone focused only on posting content on social media. To apply, please include examples of Meta or Google Ads campaigns you have personally managed, including results such as leads generated, CPL, budget and conversion performance where possible.

Pay: ₹10,073.17 - ₹41,012.68 per month

Work Location: In person

📌 Digital Marketing Specialist – Meta & Google Ads (Sahibzada Ajit Singh Nagar)
🏢 Pinnacle Digital
📍 Sahibzada Ajit Singh Nagar