We are seeking a skilled and innovative Digital Marketing Specialist to join our agile team. The ideal candidate will be responsible for creating and executing data-driven marketing strategies to enhance our brand presence, generate leads, and boost revenue for our IT services.

Key Responsibilities:

Strategy Development

- Develop and implement comprehensive digital marketing strategies aligned with business goals.
- Identify target audiences and create tailored campaigns to attract potential clients.

Search Engine Optimization (SEO)

- Perform keyword research and optimize website content for search engines.
- Track, analyze, and report on SEO performance metrics.

Pay-Per-Click (PPC) Advertising:

- Plan, execute, and monitor paid ad campaigns on platforms like Google Ads, LinkedIn, and Facebook.
- Optimize ad performance to maximize ROI.

Social Media Management

- Manage and grow the company's presence across platforms such as LinkedIn, Twitter, and Instagram.
- Create engaging content, monitor trends, and interact with the audience.

Content Marketing

- Create high-quality blog posts, whitepapers, email newsletters, and case studies.




- Collaborate with designers to produce visuals, infographics, and video content.

Email Marketing

- Design and execute email campaigns targeting potential clients and nurturing leads.
- Monitor open rates, CTR, and conversions to refine strategies.

Analytics & Reporting:

- Track the effectiveness of campaigns using tools like Google Analytics and HubSpot.
- Provide actionable insights and prepare monthly performance reports.

Lead Generation

- Use digital platforms to generate high-quality leads for sales teams.
- Collaborate with sales to convert leads into opportunities.

Qualifications and Skills:

- Bachelor's degree in Marketing, Business, or a related field.
- Proven experience in Digital Marketing, particularly in IT services or B2B industries.
- Proficiency in tools like Google Analytics, Google Ads, HubSpot, and SEMrush.
- Strong knowledge of SEO, PPC, and social media advertising.
- Excellent communication, content creation, and analytical skills.
- Familiarity with CRM tools and lead nurturing processes is a plus.

📌 Digital Marketing Specialist (Pune)
🏢 Blueflame Labs
📍 Pune