Digital Marketing Specialist – Real Estate

Company: ATCO Projects Pvt. Ltd.

Industry: Real Estate

Experience: 4–6 Years

Job Location: Handenhalli, Sarjapur, Bengaluru

Employment Type: Full-Time

Job Summary

We are looking for an experienced and results-driven Digital Marketing Specialist to manage and execute digital marketing strategies for our real estate projects. The candidate will be responsible for generating quality leads, managing digital advertising campaigns, improving online brand visibility, and driving customer engagement to support sales and business growth.

Roles & Responsibilities

1. Digital Marketing Strategy & Campaign Management

- Develop and implement digital marketing strategies to promote real estate projects.
- Plan, execute, and optimize paid advertising campaigns across Google Ads, Meta Ads (Facebook and Instagram), and other relevant platforms.
- Manage campaign budgets and ensure effective utilization of marketing resources.
- Monitor campaign performance and implement strategies to improve lead generation and conversion rates.

2. Lead Generation & Performance Marketing

- Generate qualified leads for residential real estate projects through digital platforms.
- Develop targeted campaigns to drive property inquiries, site visits, and bookings.
- Monitor key performance indicators such as Cost Per Lead (CPL), Cost Per Acquisition (CPA), and Return on Ad Spend (ROAS).
- Optimize campaigns based on lead quality, conversion rates, and sales feedback.
- Coordinate with the pre-sales and sales teams to improve lead conversion.

3. Social Media Marketing & Management

- Manage company social media platforms, including Instagram, Facebook, LinkedIn, and YouTube.
- Develop and execute monthly social media content calendars.
- Plan engaging content, including reels, videos, project highlights,



customer testimonials, and promotional campaigns.
- Monitor social media engagement, reach, and audience growth.

4. SEO & Website Management

- Develop and implement SEO strategies to improve website rankings and organic traffic.
- Conduct keyword research and competitor analysis.
- Optimize website content, landing pages, and project pages for lead generation.
- Monitor website performance using Google Analytics and Google Search Console.
- Coordinate with website developers for updates, landing pages, and technical improvements.

5. Content & Creative Coordination

- Coordinate with graphic designers, video editors, and content creators to develop marketing creatives.
- Plan promotional campaigns for project launches, offers, events, and property showcases.
- Ensure consistent brand communication across digital platforms.
- Develop content highlighting project amenities, location advantages, lifestyle features, and investment opportunities.

6. Analytics & Reporting

- Track and analyze digital campaign performance using Google Analytics, Meta Ads Manager, and other analytics tools.
- Prepare weekly and monthly performance reports.
- Monitor lead generation, campaign effectiveness, engagement, and conversion metrics.
- Identify opportunities to improve marketing performance through data-driven decisions.

7. Influencer & Video Marketing

- Plan and coordinate influencer marketing campaigns and collaborations.




- Manage video marketing initiatives across YouTube, Instagram, and other digital platforms.
- Coordinate property walkthroughs, customer testimonials, and promotional video campaigns.

8. Competitor & Market Analysis

- Conduct competitor analysis to identify market trends and digital marketing opportunities.
- Monitor competitors' digital campaigns, promotional strategies, and online presence.
- Recommend current digital marketing initiatives to strengthen brand visibility and lead generation.

Required Skills & Qualifications
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- 4–6 years of experience in digital marketing, preferably in the real estate industry.
- Strong hands-on experience with Google Ads, Meta Ads, and performance marketing.
- Good understanding of SEO, SEM, social media marketing, and lead generation.
- Experience with Google Analytics 4, Google Search Console, and CRM tools.
- Strong analytical, communication, and campaign management skills.
- Ability to manage multiple campaigns and meet deadlines.
- Experience in real estate project marketing and lead conversion is preferred.

Key Performance Indicators (KPIs)
- Number of qualified leads generated.
- Cost per qualified lead (CPQL).
- Cost per lead (CPL).
- Lead-to-site-visit conversion rate.
- Campaign return on ad spend (ROAS).
- Website traffic and organic search performance.
- Social media reach and engagement.
- Marketing contribution to sales conversions.

Pay: ₹40,000.00 - ₹60,000.00 per month

Benefits

- Cell phone reimbursement
- Flexible schedule
- Food provided
- Health insurance
- Internet reimbursement
- Leave encashment
- Life insurance
- Paid sick time
- Paid time off
- Provident Fund

Work Location: In person

📌 Digital Marketing Specialist (Sarjapura)
🏢 ATCO La Vivant
📍 Sarjapura