Role Overview The Officer will execute Truecoats approved marketing plans across social media, advertising, dealer communication, and below-the-line (BTL) activities.

The VP Sales & Marketing and management will set the direction; the Officer will coordinate the people, content, creatives, and materials needed to deliver it.

on time.

Key Responsibilities

- Social media and content: Maintain the posting calendar, brief content creators and agencies, coordinate photos and videos, review content for accuracy, and arrange publication of approved posts.
- Design and collaterals: Brief designers and coordinate brochures, posters, standees, product creatives, dealer materials, and other marketing assets. Check product details and follow each item through approval and production.
- Advertising: Coordinate approved digital, print, outdoor, and other advertisements with agencies and media partners. Track artwork, approvals, placement, deadlines, and publication.
- BTL activities: Coordinate promotional materials for dealer and market activities. Work with the sales team on requirements and schedules, and track delivery of materials to the intended locations.
- Business WhatsApp campaigns: Coordinate approved campaign
- messages, visuals, and broadcast content with the creative team. Align the communication schedule with the CRM team,



which will handle customer responses and follow-up.
- Website and digital performance: Coordinate website content updates with the service provider and track basic social media, website, and campaign results.
- Marketing coordination: Maintain a calendar of campaigns and
- deliverables; coordinate vendors, quotations, approvals, production, and dispatch within approved plans and budgets.

Candidate Profile

- Graduate in Marketing, Mass Communication, Business, or a related

discipline; MBA or PGDM in Marketing preferred. A digital marketing qualification is an advantage.
- 5- 8 years relevant experience in marketing communication, digital marketing, campaign execution, or marketing coordination.
- Experience coordinating designers, content creators, agencies, printers, and other marketing vendors.
- Positive communication skills in Malayalam and English, with the ability to review content for accuracy and suitability.
- Working knowledge of social media platforms, digital advertising, website content, analytics, and tools such as Canva or Adobe applications.
- Experience in paints, building materials, FMCG, or another dealer-network business preferred.

INTERESTED CANDIDATES SEND YOUR RESUME - (phone hidden)

📌 Digital Marketing Officer (Kochi)
🏢 CIEL HR
📍 Kochi