Digital Marketing Manager - Function: Digital Marketing Reporting To: Digital Marketing Head Location: Mumbai Employment Type: Full-time Role Purpose The Digital Marketing Manager will be responsible for the strategic planning and end-toend execution of digital initiatives, split equally (50%) between the Oncology business unit and Organization-level digital projects. The Oncology focus is primarily on driving digital engagement with Healthcare Professionals (HCPs) and accelerating the adoption of digital tools by the field force to enhance in-clinic efficiency. For organizational initiatives, the role ensures high-quality execution of CRM journeys, website management, and corporate digital programs in alignment with client's global standards.

Key Responsibilities 1.

Oncology Digital

Strategy & Field Enablement (50%) • HCP Engagement: Design and implement digital touchpoints for HCPs, focusing on delivering value through optimized multi-channel journeys.

- Field Force Digital Adoption: Drive the adoption of digital tools among the field force to maximize the effectiveness and efficiency of in-clinic engagements.
- Marketing Support: Execute digital campaign components including approved emailers, landing pages, microsites, and websites.
- Medical Content Partnership: Collaborate with the Medical team to develop and deploy on-demand content for the platform.
- Conference & Event Amplification:



Partner with Marketing and Sales teams to amplify engagement and digital reach during conferences and congresses.
- Patient Awareness Support: Provide digital support and amplification for emerging patient-centric initiatives (e.g., Patient Voices) as these programs are established. 2.

Organizational Digital

Initiatives (50%) • End-to-End Project Management: Lead the delivery of corporate digital initiatives including websites, advanced CRM journeys, and cross-functional digital programs.

- Platform Governance: Ensure all digital activities comply with organizational governance, data privacy (GDPR), and regulatory approval workflows.
- Performance Tracking: Maintain project trackers and provide dashboards to the Digital Marketing Head regarding project health and engagement metrics. Must-Have Skills &

Experience • Experience: 5–8 years of hands-on digital project management or digital marketing experience within the Pharmaceutical or Healthcare industry.

- Digital Orchestration: Proven track record in managing CRM, email marketing (approved emailers), and web-based platforms (CMS).
- Field Force Tools: Experience in driving or supporting digital tool adoption for sales or medical field teams.
- Project Management: Solid command over tracking tools such as Excel, Smartsheet, Jira, or equivalent.

📌 Digital Marketing Manager (Mumbai)
🏢 Servier Pharmaceuticals
📍 Mumbai