About ProX PC
ProX PC designs and builds custom servers and workstations (GPU, CPU, and storage lines) for professionals working in AI, content creation, simulation, and engineering. Our products are high-ticket, considered purchases, not impulse buys, so marketing here means generating qualified pipeline, not just traffic.
A core part of our pitch is service, not just hardware. We back every sale with support across India, not just in the metros, and that coverage is something worth leaning on in campaigns and messaging.
Why this role exists
This role owns digital marketing end to end, from strategy to execution, for ProX PC's server, workstations and any other work we do.
What you'll do
● Build and run campaign strategy across Google Ads, Meta, and LinkedIn, aimed at generating qualified leads for high ASP products (servers, workstations, and Chowkidar AI)
● Plan and execute email marketing: sequences, nurture flows, and newsletters tied to the sales funnel
● Own paid lead quality, not just lead volume. Track cost per qualified lead against sales cycle length, not just CPC or CTR
● Work with the content team on SEO, and start building for AEO (how answer engines and AI search surface us) as that space matures
● Build our authority and presence across the channels our buyers actually pay attention to, so we're a known name before someone starts actively shopping
● Set up and read GA4 and platform-level attribution to know which channels actually convert into sales conversations
● Coordinate with the sales team to close the loop on which leads turn into revenue, and feed that back into targeting
Must-have
● Minimum 4 years hands-on running paid campaigns (Google Ads, Meta Ads, LinkedIn Ads) with real budget ownership
● A track record of generating qualified leads, ideally for B2B or high-ticket products where the buyer doesn't decide in one session
● Working knowledge of email marketing tools and automation (sequences, segmentation, basic drip logic)
● Solid grasp of SEO fundamentals and comfort learning newer terms like AEO/GEO as search behavior shifts
● Comfortable reading ad platform data and GA4 without hand-holding
Preferred, not required
● Background in or genuine interest in IT hardware, servers, workstations, or enterprise tech. Helps you write ad copy and targeting that doesn't sound generic
● Awareness of where the AI industry is headed. Relevant because our hardware sells into AI workloads too
● Experience in marketing a technical product where the buyer researches for weeks before converting
What we're not looking for
Someone who has only run small-budget consumer or e-commerce campaigns with short, impulse-driven funnels. The buying cycle here is longer and the audience is technical. If your experience is entirely in that world, this role will be a hard adjustment.
📌 Digital Marketing Manager (Delhi)
🏢 ProX PC
📍 Delhi