Next Step HR is hiring a Digital Marketing Manager for a leading digital entertainment and content company with a strong presence across content production, distribution, talent management, creator-led content and entertainment IPs.

The organisation operates across the entire digital entertainment ecosystem — from producing and distributing content to building communities, managing talent and creators, launching entertainment properties and driving their digital growth.

The role is for someone who can take ownership of the digital marketing and performance growth of owned content, brands and entertainment properties, rather than working purely as an agency servicing external clients.

Location: Andheri

Industry: Digital Entertainment / OTT / Media & Entertainment / Creator Economy

ROLE OVERVIEW The Digital Marketing Manager will be responsible for developing and executing digital-first marketing and growth strategies across content, entertainment IPs, creator-led properties and owned brands.

You will work across performance marketing, social media, community building, audience growth, digital campaigns and content amplification, using data and insights to drive reach, engagement and conversions.

Key Responsibilities:

- Develop and execute end-to-end digital marketing strategies for owned entertainment properties, shows, content and digital brands.
- Plan and manage performance marketing campaigns across platforms including Meta, Google, YouTube and other relevant digital channels.
- Drive audience acquisition, engagement, retention and growth for digital content and entertainment properties.
- Work closely with content, production, social media, talent and creative teams to develop integrated digital campaigns.
- Build digital campaigns around shows, creator-led content, entertainment IPs, launches and content drops.
- Own campaign performance, budgets, optimisation and reporting, using data to continuously improve ROI and audience growth.




- Develop strategies for community building and audience engagement across social and digital platforms.
- Analyse audience behaviour, platform trends and campaign performance to identify opportunities for growth.
- Work with creators and talent to amplify content and build stronger digital communities.
- Coordinate with internal creative and content teams to develop performance-led creatives, messaging and campaign assets.
- Track key metrics such as reach, engagement, CAC, conversions, retention, watch time and overall campaign ROI.
- Stay updated on OTT, digital entertainment, creator economy, social media and performance marketing trends.

What We're Looking For:

- 4–7 years of experience in digital marketing, performance marketing, growth marketing or audience development.
- Experience within OTT, digital entertainment, media, content platforms, community-led businesses or creator ecosystems is highly preferred.
- Strong hands-on experience managing performance marketing campaigns for owned brands, content or digital properties.
- Experience working with OTT platforms, digital content, shows, entertainment IPs, creator-led content or online communities.
- Strong understanding of Meta Ads, Google Ads, YouTube and other digital performance channels.
- Experience in community management, audience growth and social media marketing.
- Strong understanding of digital analytics and the ability to translate data into actionable marketing strategies.
- Ability to work closely with creative, production, content, talent and social teams in a quick-paced environment.
- A strong understanding of how content, creators, communities and performance marketing work together to drive digital growth.

Ideal Candidate Background:

Candidates from organisations such as OTT platforms, digital content companies, entertainment networks, creator-led businesses, media companies or community-driven digital brands would be relevant.

The ideal candidate would have worked on marketing and growing owned content/IPs, rather than exclusively managing performance campaigns for external clients in an agency environment.

📌 Digital Marketing Manager (OTT & Media) (Mumbai)
🏢 Next Step Hr
📍 Mumbai