Digital Marketing Manager – Performance Marketing, SEO &

- Lead Generation Company: FinTram Global Location: Delhi NCR Employment Type: Full-Time Experience: 5 Years Industry: Education / EdTech About FinTram GlobalFinTram Global is a professional education company focused on global finance and career-oriented qualifications. We work with students and professionals pursuing qualifications such as ACCA, US CPA, US CMA, US EA, CFA and other global professional programs . We are looking for an experienced Digital Marketing Manager who can take ownership of FinTram’s digital growth, with strong expertise in Paid Advertising, SEO, Lead Generation, Website Growth and Conversion Optimization . Key Responsibilities1.

Performance

Marketing &

- Paid AdvertisingPlan, execute and optimize paid campaigns across Google Ads, Meta Ads and other relevant platforms . Develop campaigns focused on quality leads, enquiries, applications and admissions . Manage campaign budgets and continuously optimize CPL, CAC, conversion rate and ROAS . Develop audience targeting, campaign structures, ad copies, creatives and landing-page strategies. Conduct A/B testing across creatives, audiences, messaging, landing pages and campaigns. Build and manage remarketing and retargeting campaigns

- SEO &
- Organic GrowthDevelop and execute FinTram’s SEO strategy to increase organic traffic and qualified enquiries. Conduct keyword research, competitor analysis and search-intent analysis , particularly around professional courses and finance qualifications. Manage on-page, off-page and technical SEO activities. Optimize website pages, course pages, blogs and landing pages for search visibility and conversions. Develop and execute a strong content-led SEO strategy in coordination with the content team. Monitor rankings, organic traffic, backlinks and conversion from organic channels. Identify opportunities to improve domain authority, search rankings and organic lead generation .



Work with developers/content teams on technical SEO requirements, website speed, structure, schema and indexing.

- Education Sector Lead GenerationDevelop digital acquisition strategies specifically for the education and qualified certification sector . Generate high-quality leads for ACCA, US CPA, US CMA, CFA and other FinTram programs . Understand student decision-making, parent influence, admission cycles and course-specific demand.

Work closely with the Sales and Counselling teams to improve lead quality and lead-to-admission conversion. Analyze lead sources and identify campaigns, geographies and audiences generating the highest-quality admissions.

- Digital Funnel &

- Conversion OptimizationOwn the complete digital funnel: Ad / Organic Search ? Website / Landing Page ? Lead ? Counselling ? Application ?

Admission

Identify conversion drop-offs and implement strategies to improve performance. Optimize landing pages, lead forms, CTAs and enquiry journeys. Coordinate with the Sales, CRM, Content and Creative teams to improve overall conversion. Develop nurturing and remarketing strategies for prospective students.

- Analytics, CRM &

- ReportingTrack performance through Google Analytics, Google Ads, Meta Ads Manager, Search Console and CRM platforms . Establish proper tracking, UTM structures and attribution mechanisms.

Monitor key metrics including: Leads Qualified Leads CPL CAC Lead-to-Counselling Conversion Lead-to-Admission Conversion Cost per Admission ROAS Organic Traffic SEO Rankings Prepare regular performance reports and provide actionable recommendations to management.

- Team &

- Agency ManagementManage internal digital marketing resources, agencies, freelancers and external vendors, wherever applicable. Coordinate with Content, Design, Sales, CRM and Technology teams . Set campaign targets, performance benchmarks and execution timelines. Ensure timely delivery and continuous optimization of digital marketing initiatives.

Required Skills &

- Expertise 5 years of experience in Digital M

📌 Digital Marketing Manager (Delhi)
🏢 JobTrade
📍 Delhi