About the role

We're hiring a hands-on Digital Marketing Manager to drive digital growth across multiple brands. This is a strategy and execution role for someone who understands performance marketing, analyses data well, manages campaigns independently, and takes ownership of results.

Note: This is not a social-media-only role. We're looking for strong performance marketing, analytics, SEO, and digital strategy skills.

What you'll do

- Develop and execute digital marketing strategies based on brand objectives, audiences, and business goals
- Plan, launch, manage, and optimise Meta Ads and Google Ads campaigns
- Run performance campaigns for lead generation, website traffic, conversions, and customer acquisition
- Build audience research, targeting, retargeting, and campaign structures
- Optimise budgets, audiences, creatives, placements, keywords, and bidding
- Develop and implement SEO strategies: keyword research, on-page optimisation, content recommendations, and tracking
- Monitor performance using GA4, Google Search Console, and other analytics tools
- Create social media strategies and content plans aligned with brand positioning
- Work with writers, designers, video editors, and creative teams on campaign assets
- Track CPL, CPA, CPC, CTR, conversion rate, ROAS, traffic, and lead quality
- Prepare monthly and campaign-wise reports with clear insights and recommendations
- Coordinate with clients,



communicate performance, and present recommendations
- Manage multiple brands, campaigns, and deadlines in a quick-paced agency environment
- Stay updated on ad platform changes, algorithms, SEO practices, AI tools, and trends
- Guide and review the work of junior team members

What we're looking for

- 3 to 6 years of relevant digital marketing experience
- Strong hands-on experience with Meta Ads and Google Ads
- Strong understanding of performance marketing and lead generation
- Practical knowledge of SEO and SEM
- Working knowledge of GA4 and Google Search Console
- Strong grasp of CPL, CPA, CPC, CTR, ROAS, and conversion rate
- Ability to analyse data and make data-driven decisions
- Experience developing digital strategies and campaign plans
- Strong communication and presentation skills
- Ownership mindset and problem-solving ability
- Digital marketing agency experience, with multiple clients or brands
- Team management or mentoring experience
- LinkedIn Ads, YouTube Ads, or other paid media experience
- Google Tag Manager and conversion tracking
- Looker Studio or other reporting dashboards
- E-commerce and D2C experience (fashion, jewellery, beauty, lifestyle, hospitality)
- Email marketing, CRM, marketing automation, and CRO
- Familiarity with AI tools for marketing, content, and research

📌 Digital Marketing Manager (Maharashtra)
🏢 Gemius
📍 Maharashtra