- Plan and manage Google Ads & Meta Ads campaigns with focus on lead generation and ROI.
- Handle PPC budgets, targeting, bidding, keyword research and campaign optimization.
- Manage SEO, social media, content and email marketing activities.
- Track performance using GA4, Search Console, GTM & Meta Business Suite.
- Optimize website/landing pages and conduct A/B testing.
- Prepare performance reports and coordinate with Sales, BD and Creative teams.
Requirements:
- 4–7 years of Digital Marketing experience.
- Hands-on Google Ads & Meta Ads experience is mandatory.
- Solid knowledge of PPC, SEO, analytics and lead generation.
- Good analytical and communication skills.
- B2B/industrial/renewable energy experience preferred.