Job Title: Digital Marketing Lead

Business: Animal Nutrition Business (ANB)

Location: Mumbai

Key responsibilities:

1. Digital Strategy & Planning

- Develop and execute the annual digital plan aligned to growth targets across cattle, poultry and specialty nutrition.

2. Performance & Paid Media

- Plan, execute and optimise campaigns across Google Ads, Meta, YouTube and programmatic/regional platforms.
- Manage media budgets and consistently deliver on cost-per-lead (CPL) and ROI targets.

3. Social Media & Influencer Marketing

- Manage social content and channels across Facebook, YouTube and Instagram for farmer audiences.
- Build collaborations with agri-influencers, progressive farmers and veterinary experts to amplify reach.

4. Content & Creative Coordination

- Brief and manage agencies, designers, videographers and writers for farmer-facing creatives and videos.
- Ensure all creative adheres to Godrej brand guidelines across every campaign and channel.

5. Lead Generation, CRM & Analytics

- Build lead-generation funnels and track lead quality and conversion jointly with field sales.
- Report KPIs (reach, engagement, CPL, conversion) and translate data into actionable recommendations.

6. Marketing Technology & Automation

- Evaluate and manage email, SMS, WhatsApp and automation tools suited to rural and semi-urban reach.

7. Budget, Agency & On-ground Integration

- Manage the digital marketing budget, vendor contracts and agency performance end-to-end.




- Drive digital amplification of farmer meets, dealer conferences and on-ground BTL activities.

Key Skills:

Education:

- Graduation in any discipline is essential; a marketing specialisation is preferred.
- Post-graduation or MBA in Marketing or Digital Marketing is strongly preferred.

Experience:

- 6-9 years of experience in Digital Marketing, Growth Marketing or Performance Marketing roles.
- Strong experience in managing end-to-end digital campaigns across Google Ads, Meta and YouTube.
- Proven track record in lead generation, performance marketing and ROI optimization.
- Experience working with FMCG, Agribusiness, Animal Nutrition, Agritech, Rural Marketing or related sectors preferred.
- Deep understanding of rural and semi-urban consumer and farmer digital behavior.
- Strong knowledge of digital analytics, campaign measurement and reporting.
- Experience managing content agencies, creative partners and media agencies.
- Hands-on experience with CRM, marketing automation, email, SMS and WhatsApp marketing platforms.
- Strong understanding of social media management and influencer marketing.
- Ability to convert business objectives into measurable digital campaigns.
- Strong project management, stakeholder management and communication skills.
- Data-driven mindset with strong analytical and problem-solving capabilities.
- High ownership, execution orientation and ability to work in a fast-paced setting.

📌 Digital Marketing Lead (Mumbai)
🏢 Godrej Agrovet
📍 Mumbai