Alphavima Technologies Pvt Ltd. is a Canadian IT consulting and services organization headquartered in Ontario, Canada, with over 15 years of industry experience and a strong focus on Microsoft technologies. As a Microsoft Partner and ISO-certified organization, we deliver innovative solutions across Data Analytics, Cloud Enablement, Digital Strategy, Industry Accelerators, and Custom IT Development.

PREXA365 , our cloud-based rental management platform, is designed to simplify and optimize rental business operations. Built on Microsoft Azure and integrated with Microsoft Dynamics 365, it offers comprehensive capabilities spanning CRM, quotations, order management, asset tracking, scheduling, and maintenance.

Serving clients across 17 countries, PREXA365 is transforming rental operations by helping businesses improve efficiency, streamline workflows, and scale with confidence. Join us in shaping the future of rental technology through innovation and customer-centric solutions.

We are looking for a Digital Marketing Lead to drive and oversee REXA365’s digital marketing strategy, with a strong focus on B2B demand generation, marketing automation, email marketing, paid advertising, content strategy, and lead acquisition. The ideal candidate will combine strategic thinking with hands-on execution to strengthen brand positioning, generate qualified leads, contribute to sales pipeline growth, and deliver measurable business outcomes.

Roles and Responsibilities

Digital Marketing Strategy and Execution

Develop and execute comprehensive digital marketing strategies to strengthen PREXA365’s brand presence, market positioning, and customer acquisition within the B2B SaaS and rental management industry.

Plan and oversee integrated marketing campaigns across digital channels, aligning initiatives with business objectives and revenue targets.

Identify target audiences, market opportunities, and customer segments to improve campaign effectiveness and engagement.

Drive brand awareness and product positioning through strategic digital initiatives and consistent messaging.

Stay abreast of industry trends, competitor activities, and emerging marketing technologies to continuously optimize strategies.

Demand Generation and Lead Acquisition

Develop and execute demand generation campaigns to generate qualified leads and contribute to the sales pipeline.

Design targeted campaigns to engage property managers, rental businesses, equipment rental companies, and other relevant B2B audiences.

Collaborate with sales and business development teams to align marketing initiatives with lead generation and conversion objectives.

Implement lead nurturing strategies to improve prospect engagement and move leads through the marketing funnel.

Track marketing-qualified leads (MQLs), sales-qualified leads (SQLs), conversion rates, and campaign-generated opportunities.

Identify opportunities to improve customer acquisition and marketing-to-sales alignment.

Content Strategy and Management

Develop and manage content calendars to ensure consistent and engaging communication across digital channels.

Create and oversee content for blogs, newsletters, email campaigns, case studies, product updates, landing pages, and promotional materials.

Develop compelling content that highlights PREXA365’s features, benefits, industry applications, and unique value proposition.





Collaborate with designers, product teams, and internal stakeholders to produce high-quality marketing collateral.

Ensure consistent brand messaging across websites, social media, campaigns, and other marketing communications.

Support website updates, landing page development, and content optimization to improve user experience and conversion rates.

SEO, Paid Advertising, and Campaign Management

Develop and implement SEO strategies, including keyword research, on-page optimization, technical SEO coordination, and content enhancement to improve organic search visibility.

Plan, launch, and optimize paid advertising campaigns across Google Ads, LinkedIn, and other relevant platforms.

Manage audience targeting, campaign budgets, bidding strategies, and advertising performance to maximize return on investment (ROI).

Execute email marketing campaigns and marketing automation workflows to support lead generation and customer engagement.

Conduct A/B testing of advertisements, landing pages, and campaign messaging to improve performance.

Monitor campaign effectiveness and implement data-driven improvements.

Social Media and Brand Management

Develop and manage PREXA365’s social media strategy, with a primary focus on LinkedIn and other relevant B2B platforms.

Plan and execute social media campaigns to strengthen brand awareness, audience engagement, and lead generation.

Oversee the content calendar, publishing schedules, and brand communication across digital platforms.

Monitor audience interactions, engagement metrics, and brand mentions to identify opportunities for improved outreach.

Support product launches, webinars, industry events, and promotional initiatives to enhance PREXA365’s market visibility.

Ensure consistent brand identity and communication across all digital touchpoints.

Marketing Automation and CRM Alignment

Manage marketing databases, segmentation, and lead nurturing initiatives to improve campaign relevance and effectiveness.

Develop automated email workflows and targeted communication journeys to engage prospects at different stages of the buyer journey.

Collaborate with sales teams to improve lead qualification, tracking, and follow-up processes.

Support CRM integration and marketing automation initiatives to enhance visibility into lead sources and campaign performance.

Maintain data quality and ensure marketing activities are aligned with customer acquisition objectives.

Performance Measurement and Reporting

Monitor and evaluate marketing performance using Google Analytics, Google Search Console, and other relevant analytics platforms.

Define and track key performance indicators (KPIs), including website traffic, lead generation, conversion rates, customer acquisition cost (CAC), and campaign ROI.

Analyze campaign data and prepare periodic performance reports for management review.

Identify trends, gaps, and opportunities to improve marketing effectiveness and resource allocation.





Develop and monitor campaign budgets to ensure efficient spending and measurable business outcomes.

Provide actionable recommendations based on data-driven insights.

Cross-Functional Collaboration and Leadership

Work closely with sales, business development, product, and design teams to align marketing initiatives with organizational priorities.

Coordinate with external agencies, vendors, and marketing partners to ensure timely and effective campaign execution.

Take ownership of marketing deliverables, campaign timelines, and performance outcomes.

Provide guidance and direction to team members or external resources involved in marketing activities, where applicable.

Ensure timely execution of marketing projects while maintaining quality, consistency, and alignment with business goals.

Required Technical Qualifications

- 5–10 years of experience in digital marketing, preferably within B2B SaaS, IT services, or technology-driven organizations.
- Proven expertise in developing and executing integrated digital marketing strategies aligned with business objectives and revenue growth.
- Strong hands-on experience with SEO, SEM, Google Ads, LinkedIn Ads, and paid campaign management, including budget optimization and ROI analysis.
- Proficiency in Google Analytics 4 (GA4), Google Search Console, Google Tag Manager, and other marketing analytics tools to track performance and derive actionable insights.
- Experience with marketing automation platforms and CRM systems, including lead nurturing, email marketing workflows, segmentation, and campaign automation.
- Strong understanding of B2B demand generation, account-based marketing (ABM), lead scoring, and marketing-qualified lead (MQL) generation.
- Expertise in content marketing, including developing content strategies for blogs, case studies, whitepapers, landing pages, email campaigns, and thought leadership initiatives.
- Familiarity with CMS platforms such as WordPress and experience managing website content, landing pages, and conversion rate optimization (CRO).
- Proficiency in social media management tools and platforms, particularly LinkedIn, for B2B brand positioning, audience engagement, and lead generation.
- Strong understanding of marketing attribution, funnel analytics, conversion tracking, and pipeline contribution measurement.
- Ability to interpret marketing data, build performance dashboards, and present insights using tools such as Excel, Looker Studio, or Power BI.
- Excellent written and verbal communication skills, with the ability to translate complex technology solutions into compelling marketing messages.
- Experience working with cross-functional teams, including sales, product, and leadership, to align marketing initiatives with business priorities.
- Knowledge of Microsoft Dynamics 365, Azure-based solutions, or enterprise SaaS products will be an added advantage.

Why Join Alphavima · Opportunity to work with a global client base.

· Exposure to cutting-edge Microsoft technologies.

· Cooperative and growth-oriented work culture.

· Competitive salary and performance-based incentives.

If you are interested in this job, please email your updated resume to [email protected] along with below info.

Total Experience

Relevant Experience

Existing Salary

Expected Salary

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📌 Digital Marketing Lead (SAAS Product) (India)
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