Roles & Responsibilities

- Lead the entire e-commerce ecosystem including influencer marketing, branding, website, and e-commerce strategy

- Build and execute business expansion strategies for domestic and international markets

- Develop integrated campaigns across performance marketing, social media, influencers, and content

- Manage marketplace and website performance, pricing, promotions, and visibility

- Own online revenue targets and P&L; management with focus on ROAS, CAC, LTV, conversion optimization

- Build, lead, and manage the e-commerce and marketing team (20 members across branding, influencer, content, SEO, marketplace, and website teams)

- Identify and develop new business partnerships and revenue opportunities in international markets

- Collaborate cross-functionally with operations, product, and finance teams

- Establish data-driven decision making culture and continuously optimize high-performing initiatives

- Location: NIBM, Pune (headquarters only)

- Reporting to: CEO

- Team size: Will manage 20 people across multiple teams including branding, influencer marketing, content generation, SEO, marketplace, and website teams

- Working model: Work from office in Pune

- Working days: 6 days per week

- Shift timings: 10:00 AM to 7:00 PM (adaptable within 9:30 AM to 6:30 PM)

- Role will support international market expansion starting with GCC countries (Dubai), then Australia, US, and Germany

- Company size: 360 employees total, 65 at headquarters

- Notice period: Prefer candidates who can join within 30 days; up to 60 days negotiable; 90 days not acceptable

Requirements

Ideal Candidate





- Strong Online Marketing / E-commerce Leadership Profile with P&L; ownership and digital growth expertise
- Mandatory (Experience 1): Must have 8 years in E-commerce Digital Marketing or Growth roles
- Mandatory (Experience 2): Must have taken end-to-end ownership of an online business — strategy building, revenue growth, and P&L; management.
- Mandatory (Experience 3): Must have strong experience managing websites and marketplaces (assortment, pricing, promotions, visibility, content, conversion, sales growth).
- Mandatory (Experience 4): Must have hands-on experience across performance marketing, branding, social media, influencer, and content strategy.
- Mandatory (Experience 5): Must have a proven track record managing revenue targets and marketing budgets, with a strong grasp of ROAS, CAC, AOV, LTV, conversion optimization, and retention.
- Mandatory (International): Must have international-market e-commerce experience (mandatory per client) — ideally GCC/Dubai, Australia, US, or Germany — alongside domestic expansion experience.
- Mandatory (Team Management): Must have experience building and leading high-performing e-commerce/marketing teams
- Mandatory (Company): Must come from a D2C, e-commerce, or product-based company.
- Mandatory (Skill): Must have a strong commercial mindset — balancing growth, brand building, and profitability — with an entrepreneurial, ownership-driven approach
- Mandatory (Note): Office-based role in Pune (NIBM), 6 days/week, 10 AM–7 PM; must be open to relocating to Pune.

Experience: 8–12 years · Work from office · 6 days a week · Notice period up to 30 days

📌 Digital Marketing Head (Pune)
🏢 TalentXO
📍 Pune