We are looking for a Digital Marketing Expert to drive the digital marketing and growth initiatives for our Management Operating System (MOS) a digital SaaS platform designed to help businesses improve performance, profitability, visibility, decision-making and operational efficiency.

This is not a conventional social media marketing role. We are looking for someone who can think strategically, understand a B2B SaaS product, identify the right target audience, create compelling positioning and convert digital activities into qualified business opportunities.

Key Responsibilities

- Develop and execute the overall digital marketing strategy for our B2B SaaS/MOS product.
- Understand the product, customer pain points, industries and business use cases and translate them into effective marketing campaigns.
- Develop B2B SaaS lead-generation and demand-generation strategies.
- Plan and manage SEO, SEM/PPC, social media, content marketing, email marketing and other digital channels.
- Create and manage content including LinkedIn posts, blogs, case studies, landing pages, product stories, videos and thought-leadership content.
- Develop strategies to improve website traffic, engagement, lead generation and conversion.
- Work closely with the business development and product teams to create campaigns aligned with sales objectives.
- Identify relevant customer segments and develop targeted digital campaigns for different industries and decision-makers.
- Monitor campaign performance through analytics and continuously optimize campaigns based on data.
- Conduct competitor and market research and identify new digital growth opportunities.
- Develop creative campaigns that communicate the value of the product rather than simply promoting features.




- Use AI and modern digital marketing tools effectively for research, content creation, campaign optimization and productivity.

What We Are Looking For
- 48 years of experience in Digital Marketing, preferably with meaningful experience in B2B SaaS / Technology products.
- Experience marketing a SaaS product, enterprise software, ERP, business application or technology platform will be strongly preferred.
- Strong understanding of B2B digital marketing and lead generation.
- Excellent content, communication and storytelling skills.
- Ability to understand a complex business/technology product and communicate it in a simple, compelling manner.
- Robust analytical and problem-solving mindset.
- Someone who can think beyond standard digital marketing activities and develop new ideas for positioning, audience acquisition and demand generation.
- Comfortable working independently and taking ownership of outcomes.
- Knowledge of SEO, Google Ads, LinkedIn marketing, analytics, email marketing and marketing automation.
- Experience with tools such as Google Analytics, Search Console, Google Ads, LinkedIn Campaign Manager and other marketing platforms is desirable.
- Experience with AI-powered marketing tools will be an advantage.

The Ideal Candidate You should be someone who asks:

Who is the customer, what problem are we solving, why should they care, and how do we reach and convert them?

rather than simply asking:

“What should we post today?”

We are looking for a strategic thinker, problem solver and hands-on digital marketer who can take ownership of building the digital presence and demand-generation engine for a growing SaaS product.

Pay: ₹35,000.00 - ₹45,000.00 per month

Work Location: In person

📌 Digital Marketing ExpertB SaaS / Management Operating System (Chennai)
🏢 Align Associate
📍 Chennai