Location: Mohali, Punjab

Experience: 1–4 Years

Employment Type: Full-Time

About the Role

We are looking for a results-driven Digital Marketing Executive with 1–4 years of experience to join our team in Mohali. The ideal candidate should have hands-on experience in PPC, Google Ads, Meta Ads, SEO, social media marketing, and lead generation, with a solid focus on campaign performance and ROI.

Key Responsibilities

- Plan, execute, and optimize digital marketing campaigns across multiple channels.
- Manage PPC campaigns on Google Ads, Microsoft Ads, Meta, and other relevant platforms.
- Create, monitor, and optimize Search, Display, Shopping, Remarketing, and Lead Generation campaigns.
- Conduct keyword research, competitor analysis, audience targeting, and bid optimization.
- Monitor PPC metrics such as CPC, CTR, CPA, ROAS, conversions, and campaign ROI.
- Develop and implement SEO strategies to improve organic rankings and website traffic.
- Manage social media marketing campaigns across platforms such as Facebook, Instagram, LinkedIn, etc.
- Plan and coordinate content for websites, blogs, social media, and paid campaigns.
- Monitor website traffic, leads, conversions, and overall campaign performance.
- Use Google Analytics, Google Search Console, and Google Ads to analyze and report performance.




- Prepare regular campaign reports and provide actionable recommendations for improvement.
- Work closely with the content, design, and sales teams to execute marketing campaigns.
- Stay updated with the latest PPC, SEO, social media trends, platform updates, and digital marketing best practices.

Requirements
- 1–4 years of experience in Digital Marketing / PPC / Performance Marketing.
- Strong hands-on experience with Google Ads and Meta Ads.
- Good understanding of PPC campaign setup, keyword research, bidding, audience targeting, ad optimization, and conversion tracking.
- Knowledge of SEO, SEM, Social Media Marketing, and Lead Generation.
- Familiarity with Google Analytics and Google Search Console.
- Understanding of landing pages, conversion optimization, and marketing funnels.
- Good written and verbal communication skills.
- Ability to manage multiple campaigns and meet deadlines.

Good to Have
- Experience managing high-budget PPC campaigns.
- Knowledge of Google Tag Manager and conversion tracking.
- Experience with SEMrush, Ahrefs, or similar SEO/PPC tools.
- Experience with WordPress or other CMS platforms.
- Knowledge of email marketing and marketing automation.

Work Location: In person

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