Job Title: Digital Marketing Executive

Focus Areas: Digital Marketing Strategy, Social Media Marketing, Search Engine Optimization(SEO), Performance Marketing

Location: Kannur, Kerala (In office)

Experience: 1 year

Nature of Work: Full-time, on-site. The role involves independently planning, executing, and optimizing digital marketing campaigns, managing brand presence across channels, and collaborating with cross-functional teams to drive measurable engagement and growth.

About Urbanhub Innovations:

Urbanhub Innovations is a design-led digital solutions company based in Kannur, building innovative and scalable web and mobile applications for modern businesses across India, the GCC, the UK, and Canada. With expertise in technologies such as Flutter, React, Next.js, and the MERN stack, we deliver user-centric products that combine functionality, performance, and seamless user experience. We work closely with clients to transform ideas into impactful digital solutions that meet real-world needs.

At Urbanhub Innovations, we believe technology is driven by people. The organization promotes a collaborative and supportive work culture where creativity, learning, and innovation are encouraged at every level. Team members work on live client projects with real ownership, gain hands-on exposure across industries and markets, and continuously sharpen their skills in a fast-evolving digital environment.

We are committed to creating a positive and growth-oriented workplace where employees feel valued, empowered, and motivated to contribute their best.

Role and Responsibilities:

1. Digital Campaign Management

● Plan, execute, and monitor end-to-end digital marketing campaigns across Google, Instagram, Facebook, and LinkedIn

● Build campaign strategies aligned with business objectives, target audience, and market

(India and international)





● Own campaign performance and optimize against key metrics such as reach,

engagement, CPL, and conversions

● Drive lead generation and brand awareness initiatives across digital channels

1. Social Media Management

● Create, schedule, and manage engaging content calendars across all social platforms ● Maintain consistency in brand voice, tone, and visual identity across every touchpoint

● Manage audience interactions, respond to comments and messages, and actively grow engagement rates

● Analyze social performance and translate findings into content and format decisions

1. SEO & Content Optimization

● Conduct keyword and competitor research to guide content and website strategy ● Implement on-page SEO independently — meta structures, headings, internal linking,

schema basics, and technical hygiene

● Write and edit blog content, captions, and marketing copy aligned with SEO and

AEO/GEO best practices

● Monitor website traffic, rankings, and performance using Google Analytics, Search

Console, and comparable tools

1. Performance Marketing & Paid Ads

● Independently set up, run, and scale paid campaigns across Google Ads and Meta Ads ● Manage budgets, bids, audience targeting, and pacing to hit agreed cost and volume targets

● Run structured A/B tests across ad copy, creatives, audiences, and landing pages

● Generate insights and act on them to improve ad performance and ROI

1. Creative & Content Coordination





● Brief, review, and where needed produce creatives and visual assets for campaigns and Shopify-based e-commerce storefronts

● Ensure all creative output meets brand and platform specifications before it goes live

1. Data Analysis & Reporting

● Track and analyze campaign data using Google Analytics, Looker Studio, and native platform insights ● Prepare clear performance reports with actionable recommendations for internal teams and clients

● Identify trends, gaps, and opportunities to improve overall marketing effectiveness

1. Collaboration & Continuous Learning

● Work closely with designers, developers, and content creators to deliver campaigns on schedule ● Stay current with platform updates, algorithm changes, tools, and best practices

● Contribute ideas for campaigns, branding, and audience engagement strategies

Essential Requirements:

● 1 year of hands-on experience in a digital marketing role at an agency, startup, or in-house marketing team

● Proven experience planning and running paid campaigns on Google Ads and Meta Ads with independent budget handling

● Working proficiency in Google Analytics (GA4), Google Search Console, and Meta

Business Suite

● Demonstrated ability to execute on-page SEO and improve organic visibility for real websites

● Strong copywriting and communication skills in English, with the ability to adapt tone across brands

● Analytical mindset with the ability to read data, draw conclusions, and change course based on results

● Comfort designing basic creatives in Canva or a similar tool

● Ability to manage multiple client accounts and deadlines simultaneously without close supervision

Pay: ₹10,000.00 - ₹20,000.00 per month

Work Location: In person

📌 Digital Marketing Executive (Kannur)
🏢 Urbanhub Innovations
📍 Kannur