Digital Marketing Executive

Growapse — Growth (Engineering) Company for Indian SMEs

Location: Nashik, Maharashtra — On-site

Experience: 1–3 Years — Mandatory

Employment Type: Full-time

About Growapse

Growapse is a Growth (Engineering) Company for Indian SMEs.

We engineer growth by aligning three critical parts of a business:

Brand — Clarity

Revenue — Architecture

Systems — Automation

Our goal is to help Indian SMEs make growth more predictable and profitable.

We don't work in silos or simply execute marketing activities. We bring together Strategy System Execution to build growth engines that businesses can actually operate, measure and scale.

Our work spans digital growth, performance marketing, SEO, websites, CRM, automation, analytics, AI-powered workflows and customer acquisition systems.

Tagline: Growth, Engineered!

The Role: Digital Marketing Executive

We are looking for a Digital Marketing Executive with 1–3 years of hands-on experience who can execute, monitor, analyze and improve digital growth activities for Growapse and its clients.

This role is ideal for someone who understands that digital marketing is not just about posting content or running ads. You should be comfortable working with campaigns, data, funnels, websites, tracking and performance and should be willing to learn how different parts of a business's growth system work together.

You will work closely with the growth, creative, web and automation teams to turn strategies into measurable execution.

Key ResponsibilitiesPerformance Marketing

- Plan, execute and monitor Google Ads and Meta Ads campaigns.
- Manage campaign targeting, budgets, creatives, audiences and optimization.
- Monitor CPL, CPA, CTR, conversion rates, ROAS and other relevant metrics.
- Identify performance issues and implement optimization strategies.
- Coordinate with the creative team to improve ad creatives and messaging.

SEO & Organic Growth
- Perform keyword research and competitor analysis.
- Work on on-page and technical SEO activities.
- Optimize website pages, content and metadata.
- Monitor performance through Google Search Console and GA4.
- Support local SEO and Google Business Profile activities where required.





Social Media & Content
- Plan and execute social media content calendars.
- Manage content for platforms such as Instagram, Facebook and LinkedIn.
- Coordinate with graphic designers and video editors for content production.
- Ensure content aligns with the client's brand, audience and business objectives.
- Track content performance and identify opportunities for improvement.

Lead Generation & Funnel Execution
- Understand how campaigns connect with landing pages, forms, WhatsApp and CRM.
- Monitor the journey from ad → landing page → lead → follow-up → conversion.
- Work with the team to identify drop-offs and improve lead quality.
- Support implementation of UTM and campaign tracking.

Analytics & Reporting
- Work with GA4, Google Tag Manager, Search Console and Meta reporting.
- Track traffic, leads, conversions and campaign performance.
- Prepare regular performance reports.
- Convert data into actionable insights rather than simply reporting numbers.

Website & Landing Pages
- Coordinate with the web team for website and landing-page updates.
- Review pages from a marketing, UX and conversion perspective.
- Support CRO activities and A/B testing.
- Ensure tracking, forms, CTAs and conversion elements are working properly.

CRM, Automation & AI
- Work with CRM and lead-management systems.
- Support basic marketing automation and lead-nurturing workflows.
- Understand how automation can reduce manual marketing and sales processes.
- Explore and use AI tools to improve research, content, analysis and execution efficiency.

Stay Updated
- Keep learning about digital platforms, advertising changes, SEO, analytics, AI tools and emerging growth technologies.
- Test new tools and approaches where they can create measurable business value.

What You BringExperience




- 1–3 years of hands-on digital marketing experience is mandatory.
- Practical experience with campaigns, SEO, social media and digital analytics.
- Experience working on real business/client projects is preferred.

Technical Skills

You should have working knowledge of:

- Google Ads
- Meta Ads Manager
- GA4
- Google Search Console
- Google Tag Manager
- Basic SEO tools
- UTM & campaign tracking
- WordPress or similar CMS
- Social media platforms

Knowledge of CRM, marketing automation, WhatsApp marketing or AI tools will be an advantage.

Skills We Value

- Data-driven thinking
- Strong analytical and problem-solving ability
- Valuable understanding of digital marketing fundamentals
- Ability to understand business objectives, not just marketing tasks
- Good written and verbal communication
- Ability to manage multiple projects
- Attention to detail
- Ownership of assigned work
- Willingness to learn and experiment
- Ability to work with designers, developers, content creators and other team members

Why Join Growapse?
- Work with a Growth (Engineering) Company focused on real business outcomes.
- Work across Brand, Revenue and Systems, not just individual marketing channels.
- Get exposure to different industries and real SME growth challenges.
- Work with performance marketing, analytics, CRM, automation, websites and AI-powered tools.
- Build practical skills across the complete digital growth ecosystem.
- Work alongside a team that values strategy, execution, ownership and continuous improvement.
- Opportunity to grow with a company building a new approach to SME growth.

Who This Role Is For

You should be someone who doesn't stop at:

“The campaign is running.”

You should want to understand:

“Is it working? Why is it working? Where is the growth getting stuck? What can we improve?”

At Growapse, we believe:

Growth isn't a collection of marketing activities.

Growth is a system.

Growth, Engineered!

Apply Now

Send your CV relevant work/campaign experience to Growapse.

Job Types: Full time, Permanent

Pay: ₹8,000.00 - ₹25,000.00 per month

Work Location: In person

📌 Digital Marketing Executive (Makhmalabad)
🏢 Growapse Digital
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