About Company:

Alphavima Technologies, a Microsoft Gold Partner, is a Canadian IT consulting and services organization headquartered in Ontario, Canada, with over 15 years of industry experience.With a solid focus on Microsoft technologies and services, we deliver Microsoft Data Analytics Solutions, Industry Accelerators, Digital Strategy, Cloud Enablement Solutions, and Custom IT Development and Services.

We are hiring a Digital Marketing Executive with hands-on experience in content creation, video editing, social media management, competitor research, AI-powered marketing tools, and WordPress landing page management. The ideal candidate should be creative, detail-oriented, and capable of supporting digital marketing initiatives that strengthen brand visibility and drive engagement.

Key Responsibilities

1. Content Creation and Marketing

- Develop engaging, informative, and SEO-friendly content for websites, blogs, social media, email campaigns, and marketing collateral.
- Create content focused on ERP solutions, Microsoft Dynamics 365, Business Central, SaaS products, and related technology offerings.
- Translate technical concepts into clear, compelling, and audience-friendly marketing messages.
- Develop creative content for product launches, campaigns, announcements, and promotional activities.
- Maintain consistency in brand messaging, tone, and visual identity across all marketing channels.

2. Social Media Management

- Manage and maintain company social media platforms, particularly LinkedIn.
- Plan, create, schedule, and publish engaging posts, campaigns, and updates.
- Develop monthly content calendars aligned with marketing objectives.
- Monitor audience engagement, track performance metrics, and identify opportunities to improve reach and visibility.
- Stay updated on social media trends, platform algorithms, and industry best practices.

3.



Video Editing and Creative Development

- Create and edit promotional videos, product explainers, short-form videos, reels, and marketing presentations.
- Develop engaging video content showcasing ERP solutions, product features, customer success stories, and company initiatives.
- Use tools such as Canva, CapCut, Adobe Premiere Pro, or similar applications to produce high-quality visual content.
- Collaborate with internal teams to convert product information and technical material into compelling visual stories.

4. Website and WordPress Management

- Manage and update website content, landing pages, banners, and promotional sections using WordPress.
- Create and maintain landing pages to support marketing campaigns and lead-generation activities.
- Ensure website content is accurate, engaging, and aligned with SEO best practices.
- Coordinate with technical teams for website enhancements, design updates, and functionality improvements.
- Monitor landing-page performance and suggest improvements to enhance user experience and conversions.

5. Competitor and Market Research

- Conduct regular competitor research to understand market positioning, content strategies, campaigns, and digital presence.
- Analyse industry trends, customer preferences, and emerging marketing opportunities.
- Identify content gaps and recommend strategies to improve brand differentiation.
- Prepare research summaries and actionable insights for marketing planning.

6.



AI-Powered Marketing

- Leverage AI tools such as ChatGPT, Gemini, and other relevant platforms to support content creation, research, brainstorming, and campaign planning.
- Use AI-powered tools to improve productivity, content quality, and marketing workflows.
- Explore innovative ways to incorporate AI into content development, creative production, and digital marketing activities.
- Review and refine AI-generated content to ensure accuracy, originality, brand alignment, and quality.

7. Campaign Execution and Performance Tracking

- Support the planning and execution of digital marketing campaigns across relevant channels.
- Track campaign performance using relevant analytics and reporting tools.
- Monitor key metrics such as engagement, reach, website traffic, and lead-generation performance.
- Prepare periodic performance reports and recommend improvements based on data insights.
- Assist in optimising campaigns to improve audience engagement and marketing effectiveness.

8. Cross-Functional Collaboration

- Work closely with sales, product, and technical teams to understand business offerings and marketing requirements.
- Coordinate with internal stakeholders to gather information for blogs, case studies, product updates, and promotional content.
- Support the development of sales enablement materials, presentations, and marketing collateral.
- Ensure timely execution of assigned marketing activities and deliverables.

If you are interested in this job, please email your resume to [email protected] along with below info. Please include "Digital Marketing Executive - [Your Name]" in the subject line.

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📌 Digital Marketing Executive (India)
🏢 Alphavima Technologies
📍 India