Digital Marketing Coordinator (India)

Digital Marketing Coordinator (India)

01 Oct
|
taskverse
|
India

01 Oct

taskverse

India

About The Company MSI Services Pvt. Ltd. is a leading organization committed to delivering innovative solutions across various sectors, including sales, purchase, imports, and accounting.

With a strong focus on excellence and customer satisfaction, MSI Services Pvt. Ltd. has established a reputation for operational efficiency, technological advancement, and strategic growth. Our company values integrity, collaboration, and continuous improvement, fostering a dynamic work environment that encourages professional development and innovation.

Located in Bangalore, India, MSI Services Pvt. Ltd. is dedicated to expanding its market presence and enhancing its service offerings through talented and motivated professionals.

About The Role The Digital Marketing Coordinator – National Marketing Team at MSI Services Pvt. Ltd. plays a vital role in executing and managing our organic social media and digital advertising initiatives.

This position is responsible for creating, scheduling, and maintaining engaging social media content across multiple platforms such as Facebook, Instagram, Pinterest, and LinkedIn. The role involves analyzing social media performance, preparing monthly reports, and organizing digital advertising assets to support our marketing campaigns. The coordinator will work closely with the Digital Content Specialist and the broader marketing team to ensure all content aligns with brand standards, marketing objectives, and campaign strategies.

This role demands a creative, detail-oriented individual capable of managing multiple tasks efficiently in a fast-paced environment, with a focus on driving engagement and brand awareness.

Qualifications

- 1-4 years of professional experience in social media management, digital marketing, content marketing, or related fields.
- Proven hands-on experience in managing organic social media content, from setup to scheduling and publishing.
- Familiarity with social media management tools such as Sprout Social, Hootsuite, or Later; experience with Sprout Social is preferred.
- Strong understanding of best practices for organic social media across platforms including Facebook, Instagram, Pinterest, and LinkedIn.




- Excellent creative writing and copywriting skills, capable of crafting engaging, concise, and platform-specific captions.
- Ability to adapt messaging and creative content for different social platforms while maintaining a consistent brand voice.
- Experience in creating and managing social media content calendars.
- Basic graphic design skills and familiarity with Canva are preferred.
- Ability to analyze social media performance metrics and prepare comprehensive monthly reports.
- Strong organizational skills to manage high volumes of content, creative assets, and deadlines effectively.
- Experience in managing digital asset libraries with organized file structures.
- Knowledge of Google and Meta advertising creative assets and understanding of digital advertising requirements.
- Experience managing user-generated content (UGC), content permissions, or creative approvals is a plus.
- Keen attention to detail to identify and correct errors in copy, creative assets, links, and scheduling.
- Excellent communication and collaboration skills to work seamlessly with internal teams and external partners.
- Ability to work independently, prioritize tasks, and meet deadlines consistently.
- Willingness to learn new digital marketing platforms and tools as required.

Responsibilities

- Develop and write engaging captions for organic social media posts across Facebook, Instagram, Pinterest, and LinkedIn, ensuring alignment with brand voice and campaign goals.
- Schedule and publish social media content according to content calendars, ensuring timely and consistent posting across all platforms.
- Maintain and update social media content calendars, coordinating with internal teams to ensure content availability and adherence to deadlines.
- Monitor social media channels for engagement, comments, and user interactions,



fostering community engagement and brand loyalty.
- Analyze social media performance using platform analytics and third-party tools; prepare detailed monthly reports highlighting key metrics, trends, and insights.
- Identify high-performing content and engagement trends to inform future content strategies.
- Organize and maintain a comprehensive library of digital advertising assets, ensuring all creative materials are properly labeled, stored, and accessible.
- Collaborate with the marketing team to gather, organize, and update creative assets required for digital advertising campaigns, including Google and Meta platforms.
- Assist in tracking and managing user-generated content (UGC), ensuring proper permissions and content approval processes are followed.
- Support the digital advertising team by ensuring creative assets are aligned with campaign objectives and digital ad requirements.
- Ensure accuracy and quality control of all published content, reviewing for errors in copy, creative, links, and formatting prior to publishing.
- Work closely with cross-functional teams to ensure marketing campaigns are executed smoothly and effectively.
- Stay updated on social media trends, platform updates, and best practices to continually enhance content quality and engagement.

Perks MSI Services Pvt. Ltd. offers a competitive salary package commensurate with experience and skills. Employees are entitled to comprehensive health insurance coverage, including medical and dental benefits. The company promotes a positive work environment with opportunities for professional growth through training and development programs. Employees can benefit from a flexible work schedule, with options for hybrid working arrangements, and a supportive team culture that values innovation and collaboration. Additionally, MSI Services Pvt. Ltd. encourages work-life balance and provides various employee wellness initiatives. Joining our team provides exposure to a dynamic marketing environment with opportunities to contribute to impactful campaigns and develop your career in digital marketing.

Equal Opportunity

MSI

📌 Digital Marketing Coordinator (India)
🏢 taskverse
📍 India

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