Purpose of the Role

The Designer – Communications is not just a creator of visuals, but a translator of values into visual language.

This role requires someone who can understand the depth of Goonj’s work and express it through designs that are easy, respectful, and powerful - without falling into stereotypes or charity-driven imagery.

You will work in a fast-paced, campaign-driven environment, collaborating closely with teams to ensure every visual reflects dignity, clarity, and authenticity - while also strengthening Goonj’s overall communication systems.

You will take end-to-end ownership of design work - from understanding briefs and ideation to final execution and delivery.

Key Responsibilities

1. Visual Language & Brand Consistency

- Build and maintain a consistent visual language aligned with Goonj’s ethos, glossary, and dignity lens

- Design campaign and program materials ensuring coherence across platforms

- Ensure all outputs reflect simplicity, authenticity, and respect in representation

- Deliver both editable masters and final outputs for all communication touchpoints

2. Campaign Design & Social Communication

- Design creatives for social media including carousels, posters, story formats, and campaign assets

- Collaborate with internal teams and stakeholders to translate requirements into effective visual outputs

- Create emailers and outreach materials aligned with campaign goals

- Adapt designs across platforms ensuring effectiveness across formats

- Work across multiple campaigns simultaneously, managing tight timelines and iterative feedback cycles efficiently

3. Storytelling, Reports & Publications

- Design layouts and visual narratives for:
- Dignity Diary (Newsletter)

- Annual and State Reports





- Web stories and digital platforms

- Translate complex field stories, data, and insights into clear, engaging, and accessible visual formats

- Ensure design enhances storytelling without overpowering it

4. Design Ethics, Quality & Accessibility

- Apply Goonj’s dignity-first lens to all visual outputs

- Ensure representation is respectful, inclusive, and contextually accurate

- Conduct quality checks across designs, mailers, and web assets before release

- Ensure designs are optimised and tested across platforms (social media, email, web, print)

- Maintain accessibility standards in typography, colour usage, and layout

5. Systems, Templates & Process Strengthening

- Develop reusable templates and design systems for recurring communication needs

- Improve internal workflows to enhance efficiency and reduce iteration cycles

- Support teams with design guidance and ensure adherence to visual standards

- Contribute to improving design systems and internal workflows

6. AI Integration & Future-Ready Design Practices

- Use AI tools to explore design directions, generate variations, and speed up iteration cycles

- Integrate AI-assisted workflows (layout exploration, image enhancement, ideation) into day-to-day design processes

- Critically evaluate AI outputs to ensure accuracy, contextual relevance, and dignity-first representation





- Stay updated with emerging tools and identify practical use cases for Goonj’s communication needs

Desired Profile

- 2–3 years of experience in graphic design, visual communication, or related fields

- Strong portfolio demonstrating campaign work, storytelling formats, and multi-platform design execution

- Strong design fundamentals - layout, typography, colour, and visual hierarchy

- Proficiency in tools such as Adobe Creative Suite, Canva, Photoshop, CorelDraw, Figma or similar

- Ability to work seamlessly across print and digital formats

- Ability to work independently with minimal supervision while collaborating across teams

- Familiarity with AI-enabled design tools and workflows, used thoughtfully and responsibly

What We Are Looking For

- Sensitivity towards people-first storytelling and development narratives

- Ability to translate complex ideas into simple, meaningful visuals

- Comfort working in fast-paced environments with multiple stakeholders and tight deadlines

- Strong attention to detail, especially in representation and content accuracy

- Openness to feedback, learning, and evolving design practices

- Curiosity to understand grassroots realities and reflect them responsibly

What Success Looks Like

- Visual communication consistently reflects dignity, not charity

- Designs feel coherent, simple, and rooted in Goonj’s language across platforms

- Projects are delivered efficiently with smooth iteration cycles and minimal delays

- AI is used meaningfully to enhance speed and exploration without compromising authenticity

- Stories are strengthened through visuals, helping audiences connect, not just consume

📌 Designer – Communications (Delhi)
🏢 Goonj
📍 Delhi