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Join the Sierra Innovation Private Limited team as a Full Time Design Lead on Erekrut, specializing in Design Lead in the Education industry. We are seeking talented individuals with a passion for Design & Development and educational qualifications ranging from 7-10 Years. Apply now on Erekrut to take the next step in your career with a leading global company.

Job Title: Design Lead – Brand, Creative & Visual Identity (D2C)

Location: Jaipur (Onsite)

Experience: 5–10+ years Department: Creative & Brand Employment Type: Full-time No of Position: 2

CTC: 6 LPA to 12LPA

About the Role

We are seeking an exceptionally talented and intellectually strong Design Lead who can build, lead, and inspire our in-house design team. This is a high-impact role for someone who understands how quick-growing D2C brands operate and can translate brand narratives into powerful visual identities. The ideal candidate has graduated from a leading design school, possesses a deep understanding of brand-building, and can create everything—from logo, brand language, packaging, and social media designs to website visuals, AI-driven creatives, and marketing collaterals— with consistency and excellence.

This person should be able to take a brand document or idea and convert it into a living, breathing visual identity that speaks the brand’s language across every touchpoint.

Key Responsibilities

- Brand Identity & Visual Language Development
- Create and maintain the entire brand theme—including logo, color palette, typography, patterns, UI/UX style, and creative language.




- Translate abstract brand narratives into compelling visual identities that resonate with consumers. Build design systems and guidelines to keep all creatives aligned and consistent.

- Creative Design & Execution

- Social media creative, Video design & motion graphics, AI-generated creative, Packaging design (boxes, covers, sleeves, labels), Marketing collaterals (brochures, flyers, banners, posters), Website design and . landing pages, Brand showreels and visual storytelling content
- Ensure high-quality, on-brand designs for all marketing, product, and communication needs.

- Team Leadership & Management

- Lead, mentor, and manage a team of graphic designers, motion artists, illustrators, and design interns.
- Hire top talent and build a high-performance creative team.
- Review creative output and ensure timely, creative, and error-free delivery.
- Train the team on brand guidelines, visual storytelling, and new design trends.

- Strategy & Cross-Functional Collaboration

- Work closely with founders, marketing, product, production, and script teams to conver
- Understand campaign objectives and bring creative vision to life across mediums.
- Maintain a design pipeline and ensure smooth workflow management.

- Innovation & Creative Intelligence

- Stay updated with design trends, AI tools, UI/UX evolution, D2C brand aesthetics,



and global visual standards.
- Use AI-based tools for speed, creativity, and experimentation.
- Create designs that not only look good but also communicate with clarity and convert effectively.

Required Skills & Qualifications

- 5–10+ years of design experience, preferably with leading D2C brands or creative agencies.
- Graduation from a reputed design school (NID, NIFT, IDC, Srishti, Pearl, MIT-ID, etc.).
- Strong portfolio demonstrating brand identity creation, packaging design, digital creatives, and storytelling capability.
- Proficiency in design tools: Adobe Suite, Figma, and modern AI-based design tools.
- Deep understanding of brand psychology, consumer behavior, and design communication.
- Proven experience building and managing design teams.
- Ability to convert briefs, strategies, and documents into compelling visual narratives.
- Excellent aesthetic sense and a passion for building memorable brands.

Designation

Design Lead

Key Skills

Adobe Creative SuiteAdobe IllustratorAdobe InDesignAfter EffectsAI-Based Design ToolsAI-Generated CreativeAttention to DetailBrand & Campaign Objectives AlignmentBrand Identity DevelopmentBranding and Consumer PsychologyConsumer Behavior InsightsCreative DirectionCreative Strategy & ExecutionCreative Team LeadershipCross-functional CollaborationDesign Systems & Component LibrariesDesign Systems & GuidelinesDesign Trend AnalysisFigmaLogo & Typography Design

Industry

Education

Functional Area

Design & Development

Employment Type

Full Time

Education

Graduation/Diploma

Job Type

Work From Office

📌 Design Lead (Jaipur)
🏢 Sierra Innovation
📍 Jaipur