Deputy Manager / Assistant Manager (Digital Outreach) - Office of Outreach

Location: New DelhiDepartment: Office of OutreachReports To: ManagerRole Type: Full time · [Permanent]Experience: 4 - 8 years

ABOUT THE ROLEThis hands-on role manages paid acquisition across Google, Meta, LinkedIn and other ppc platforms for Ashoka’s undergraduate, postgraduate and fellowship programmes. Working with Admissions, CRM, Technology, Content and Design, the person will improve campaign performance, tracking and landing-page conversion. Within six months, success will mean dependable source-to-conversion reporting and stronger movement from qualified leads to application starts and submissions.

ROLES AND RESPONSIBILITIES– Plan and manage campaigns across Google, Meta and LinkedIn, including budgets, audiences, bidding and daily optimisation.– Develop campaign approaches for students, parents and working professionals, optimising towards qualified leads, application starts and submissions.– Set up and troubleshoot measurement through Google Tag Manager, GA4, Meta Pixel, Conversion API, LinkedIn Insight Tag and other Pixel.– Coordinate with CRM and Technology teams to maintain accurate source mapping, conversion tracking and funnel reporting.– Review landing pages and forms to identify and resolve tracking, user-experience and conversion issues.– Work with Content and Design teams to test messages, formats and audience propositions, using performance data to guide changes.

WHAT WE ARE LOOKING FOR

Qualifications– Bachelor’s degree or equivalent professional qualification.– 4–8 years of experience in performance or digital marketing,



with hands-on expertise in Google Ads and Meta Ads and working experience with and LinkedIn Ads.– Strong working knowledge of Google Tag Manager, GA4, conversion tracking, CRM-based attribution, HTML, CSS, JavaScript, Excel and Google Sheets.– Experience in higher education, edtech or student recruitment will be an advantage.

Who You Are– You are hands-on and comfortable working directly in advertising, analytics and tracking platforms.– You use data to diagnose performance and can decide what needs to change without waiting for detailed direction.– You communicate clearly with Content, Design, CRM and Technology teams and keep shared work moving.– You manage budgets and multiple priorities carefully, with strong attention to tracking accuracy and detail.

ABOUT ASHOKA UNIVERSITY

Ashoka University is India's premier interdisciplinary higher education and research-focused institution, offering world-class opportunities in the natural sciences, social sciences, and humanities. Established in 2014 by leaders, thinkers, academics, and philanthropists from diverse fields, it operates on a unique model of collective philanthropy, integrating exemplary governance standards with cutting-edge pedagogy and a faculty body of international acclaim.

Today,



the University has a community of 3000+ students and operates seven Schools imparting industry-oriented education, professional skills, and values-based learning to prepare students for global careers. The University espouses principles of inclusivity and diversity, having more than 57% women, 4% international scholars, 100+ students with disabilities, and over 47% students on scholarships. Since its inception, Rs 723 crores have been awarded in scholarships with over 2,000 students receiving full-tuition fee waivers cumulatively and 5400+ students being supported through scholarships.

In addition, nearly 5500 of Ashoka's alumni are pursuing careers of their choice in reputed organisations and leading universities across the world.

Ashoka University continues to reaffirm its commitment to building an inclusive institution of excellence in teaching and research, nurturing responsible leaders for India and the world. In 2025, Ashoka University was honoured with the 'University of the Year (Emerging)' award at the 20th FICCI Higher Education Summit 2025 - one of India's notable industry platforms celebrating excellence in academia and innovation. The University also secured the first position in the Indian Institutional Ranking Framework (IIRF) 2025 in two prestigious categories.

The Ashoka advantage will continue to equip its students with the skills to see the big picture - to critically analyse, question, interpret, craft compelling arguments, and find sustainable solutions. It is a collective effort towards nation-building. This is where tomorrow's leaders are born.

Check out the Ashoka Website to know more: https://www.ashoka.edu.in/

📌 Deputy Manager / Assistant Manager (Digital Outreach) - Office of Outreach (Delhi)
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