Company Description Lidespy LLC is a B2B demand generation and growth marketing company that helps organizations accelerate pipeline and revenue through data-driven marketing and go-to-market execution. The team specializes in Demand Generation, Account-Based Marketing (ABM), Email Marketing, Content Syndication, Audience Intelligence, and high-intent B2B data. Lidespy also supports webinar and event promotion while shaping effective GTM strategies for clients.

The company partners with SaaS, technology, and other B2B organizations worldwide to reach targeted audiences, generate qualified opportunities, and drive measurable business growth. Team members work in a results-focused environment that values experimentation, data, and continuous improvement.

Role Description The Demand Generation Associate is a full-time, on-site role based in the Pune Division. This role focuses on supporting and executing demand generation campaigns across multiple channels to increase qualified leads and pipeline for clients. Day-to-day tasks include assisting in planning and launching marketing campaigns, managing lead generation workflows, tracking campaign performance, and preparing regular reports and dashboards.

The associate will conduct market and audience research, coordinate with internal teams to align messaging and targeting,



and help optimize campaigns based on performance data and insights. This role also involves maintaining accurate records in marketing and CRM systems and contributing ideas to improve processes, targeting strategies, and overall campaign effectiveness.

Qualifications

- Candidates should possess strong Marketing Analytics and Analytical Skills to interpret campaign data, build reports, and make recommendations.
- Candidates should possess Lead Generation and Marketing Campaign Management skills to plan, execute, and optimize demand generation programs.
- Candidates should possess Market Research skills to analyze target audiences, industries, and competitors.
- Candidates should possess proficiency with marketing and CRM tools (e.g., HubSpot, Marketo, Salesforce or similar) and Excel or BI tools.
- Candidates should possess strong written and verbal communication skills, attention to detail, and the ability to collaborate effectively with cross-functional teams.
- Candidates should possess a bachelor’s degree in Marketing, Business, or a related field, or equivalent practical experience.
- Prior experience or internships in B2B marketing, SaaS, or technology-focused organizations is beneficial.
- Ability to work on-site in Pune Division, manage multiple tasks, and adapt quickly in a data-driven, fast-paced setting.

📌 Demand Generation Associate (Pune)
🏢 Lidespy
📍 Pune