We are building a rapid-growing FMCG brand and are looking for a highly driven Area Sales Manager to lead our on-ground expansion.

Role Overview:

As an ASM, you will be responsible for driving sales, appointing distributors, and expanding our market presence across your assigned territory.

Key Responsibilities:
Deliver assigned primary and secondary sales targets for the territory, ensuring consistent month-on-month growth
Develop and execute territory sales plans in line with overall business objectives
Appoint, manage, and drive performance of distributors to build a robust and scalable distribution network
Strengthen market coverage by expanding retail reach, improving outlet productivity, and increasing numeric and weighted distribution
Drive effective implementation of trade schemes, visibility initiatives, and in-store execution standards
Build and nurture robust relationships with key trade partners including distributors, wholesalers, and institutional buyers
Identify and develop recent business opportunities across General Trade, HoReCa,



and institutional segments
Ensure optimal stock availability across the supply chain and maintain healthy inventory norms at distributor and retail levels
Monitor competitor activities, pricing, and market trends, and provide timely and actionable insights
Track and analyze sales performance metrics, identify gaps, and implement corrective actions to achieve targets
Lead, coach, and monitor field sales teams (Sales Officers / Executives) to drive productivity and market execution excellence
Ensure adherence to company policies, reporting systems, and sales processes with high discipline
Collaborate cross-functionally with supply chain, finance, and marketing teams to ensure seamless execution and customer satisfaction
Drive collections and maintain strong control over receivables in the assigned territory

Pay: ₹50,000.00 - ₹60,000.00 per month

Benefits:
Commuter assistance

Work Location: In person

📌 Area Sales Manager Ghaziabad
🏢 Flying Industries
📍 Ghaziabad