About CompanyLifebynery is a spiritual and astrology platform offering consultations and guidance across astrology, tarot, spirituality, and related practices.

RoleWe are looking for a Customer Acquisition Specialist responsible for developing and executing both digital and non-digital customer acquisition strategies to drive new users, consultations, and revenue.

Key Responsibilities

- Develop and execute customer acquisition strategies across digital and offline channels.
- Identify and test new customer acquisition channels, partnerships, and growth opportunities.
- Plan and execute digital campaigns across Meta, Google, Instagram, YouTube, and other relevant platforms.
- Develop strategies for organic acquisition, including social media, content, SEO, communities, referrals, and partnerships.
- Build and execute offline acquisition initiatives such as events, workshops, college/community outreach, local partnerships, flyers, referral networks, and on-ground activations.
- Identify and build partnerships with creators, influencers, spiritual communities, wellness platforms, organizations, and relevant businesses.
- Develop referral and ambassador programs to drive user acquisition.
- Track CAC, conversion rates, lead quality, activation, retention, and revenue across channels.
- Run experiments to identify scalable and cost-effective acquisition channels.
- Work closely with the content,



marketing, product, and sales teams to improve the acquisition funnel.
- Analyse customer behaviour and campaign performance and continuously optimise acquisition strategies.
- Build channel-wise acquisition plans, budgets, targets, and performance reports.

Requirements

- Experience in customer acquisition, growth, performance marketing, sales, or business development.
- Strong understanding of both digital and offline customer acquisition.
- Experience with performance marketing platforms such as Meta Ads and Google Ads.
- Understanding of funnels, CAC, conversion rates, LTV, retention, and growth metrics.
- Strong analytical and problem-solving skills.
- Ability to independently research, test, and execute new acquisition channels.
- Strong communication and partnership-building skills.
- Comfortable working in a fast-paced startup setting.

Preferred

- Experience in consumer internet, D2C, wellness, spirituality, astrology, health, lifestyle, or similar domains.
- Experience building offline acquisition channels from scratch.
- Experience with influencer/creator partnerships, referral programs, communities, or ambassador programs.
- Strong understanding of the Indian consumer market.

What You'll OwnLocation: Remote Employment Type: Full-time / Freelance

📌 Customer Acquisition Specialist – Digital & Offline (India)
🏢 Lifebynery Consultancy Private
📍 India