Company Description Toyo Kombucha is a sustainable kombucha brand founded by two college friends, Akul and Vidit, who were inspired by the drink’s taste and health benefits during their time abroad. Recognizing a lack of healthy beverage options in the Indian market, they set out to introduce zero-sugar kombucha as an accessible alternative to high-end brands.

The company is dedicated to offering kombucha in its purest form at a price that allows people to make it a regular part of their diet. Today, Toyo Kombucha products are reaching more households across India, encouraging consumers to take a step toward a better lifestyle with a fizzy glass of good bacteria. The brand focuses on health, affordability, and sustainability as core principles.

Role Description The CRM Marketing professional will be responsible for planning, executing, and optimizing customer lifecycle campaigns to drive engagement, retention, and loyalty. This full-time, on-site role in the Greater Delhi Area involves managing CRM platforms, segmenting customer bases, and developing targeted email, SMS, and in-app communication strategies.

The role includes analyzing customer data, tracking campaign performance, and generating insights to improve personalization and conversion rates. The CRM Marketing qualified will collaborate with marketing, sales,



and customer support teams to ensure consistent messaging and cohesive customer experiences across channels. Day-to-day tasks also include maintaining customer data quality, testing new campaign approaches, and contributing to broader brand and growth initiatives.

Qualifications

- Strong CRM and marketing automation skills, including experience with platforms such as HubSpot, Salesforce, or similar tools.
- Proficiency in data analysis and reporting, with the ability to interpret customer metrics and use insights to refine campaigns.
- Experience in email and SMS marketing, including segmentation, A/B testing, and optimization for engagement and conversion.
- Knowledge of digital marketing fundamentals, including customer lifecycle management, retention strategies, and loyalty programs.
- Effective communication and collaboration skills, with the ability to work closely with cross-functional teams in an on-site environment.
- Strong organizational and time-management abilities to handle multiple campaigns and projects simultaneously.
- Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
- Prior experience in FMCG, beverages, or health and wellness brands is an advantage.
- Comfort working in a fast-growing, entrepreneurial environment and contributing to process improvement and innovation.

📌 CRM Marketing (Delhi)
🏢 Toyo Kombucha
📍 Delhi