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- COPYWRITER

Designation: Copywriter

Experience: 2–3 years

Location: PAN India

Work Mode: Remote (off-site)

Reporting to: BM

Role Summary

We’re looking for a Copywriter with 2–3 years of experience in a digital or integrated agency who can think for themselves and write like it. Someone with a real way with words, a sharp read on culture and the social landscape, and the range to write for very different brands and audiences.

This is a remote, pan-India role. You’ll work with Art Directors, Designers, Strategists and Client

Servicing teams without sitting in the same room, so we need someone we can rely on: who takes a brief, owns it, and delivers thoughtful work on time with minimal hand-holding.

What We’re Really Looking For

- An original thinker. You can take a brief, find the insight and land on an idea of your own, not

the first thing a tool suggests.
- A writer first.

You write independently and well. AI can be part of your toolkit for research or

speed, but your thinking, voice and craft carry the work.
- Culturally switched on. You know what’s trending, what people are talking about, how the

internet is reacting, and when a brand should (or shouldn’t) join the conversation.

- Versatile across categories. You can move from a bank to a fashion label to a real-estate launch

in the same day and sound right for each.
- Dependable, remotely. You communicate proactively, manage your own time, and people can

count on you without chasing.

Key Responsibilities

- Brief, Research &
- Insight
- Interpret client briefs to understand brand objectives, target audiences and the communication

problem to solve

- Research the brand, category, competitors and audience before writing
- Turn insights into clear content territories and angles
- Copywriting &




- Content Creation
- Write high-quality copy across formats, including:
- Social media posts, campaigns and carousels
- Scripts for reels and videos
- Paid ads (search, display, social)
- Emailers, banners and landing page copy
- Write original first drafts independently, and self-edit before sharing
- Keep tone, voice and messaging consistent for every brand you handle
- Balance creativity with clarity and performance objectives
- Ideas &
- Campaign Thinking
- Contribute ideas for campaigns, brand launches, pitches and always-on content
- Spot relevant cultural moments and trends, and suggest timely, on-brand ways to use them
- Build robust narratives and storytelling routes with the creative team
- Platform &
- Audience Adaptation
- Adapt writing style across social platforms, paid formats and industries (BFSI, fashion/lifestyle,

FMCG, real estate, edtech and more)

- Understand how audiences consume content on each platform and write for that behaviour
- Stay culturally sensitive and brand-safe, especially across diverse regional audiences
- Deliver clean copy with high standards of grammar, clarity and impact
- Collaboration &
- Ownership (Remote)
- Work closely with designers, strategists and client servicing over calls and online tools
- Join brainstorms, reviews and pitch discussions virtually, and come prepared with ideas
- Take feedback well and turn around revisions quickly




- Flag blockers early, keep stakeholders updated, and meet agreed timelines

Requirements

Experience

- 2–3 years of copywriting experience in a digital, social or integrated marketing agency (or similar

environment)
- Experience writing for multiple brands across different industries
- A portfolio of work you wrote yourself, showing:
- Social media campaigns and always-on content
- Reel/video scripts
- Paid media copy
- At least one idea or campaign you originated

Language &
- Craft

- Excellent written English and Hindi; comfort with Hinglish and any other languages is a plus
- Strong command of grammar, tone and wordplay
- Able to write both short, punchy lines and longer, story-led formats
- Able to present and explain your ideas clearly and persuasively

Thinking &
- Awareness

- Strong conceptual thinking and the ability to find an insight in a brief
- Active awareness of social media culture, trends, pop culture and current affairs
- Understanding of different industries and how audiences in each think and behave
- Sensitivity to brand tonality and audience psychology

Working Style
- Self-driven and accountable; can work independently without constant supervision
- Reliable with deadlines and responsive during working hours
- Organised enough to manage multiple brands and deliverables at once
- Open to feedback and quick to act on it
- A dependable setup for remote work: laptop, stable internet and availability for calls

Selection Process

Shortlisted candidates will complete a writing assignment, followed by a conversation about their work and thinking. We’ll be looking for original ideas and the reasoning behind them, so please bring your own thinking.

📌 Copywriter (India)
🏢 Puretech Digital - A Genesis
📍 India