– Copywriter

Position: Copywriter

Industry: Nutraceutical / Health & Wellness / D2C

Employment Type: Full-Time

Location: Ahmedabad / Rajkot, Gujarat

Job Summary

We are looking for a creative and skilled Copywriter who can develop engaging, persuasive, and brand-focused content for our growing nutraceutical and wellness brand.

The ideal candidate should have a strong understanding of consumer psychology, digital marketing, and brand communication, with the ability to turn product features into compelling customer-focused messaging.

Key Responsibilities

- Write creative copy for social media posts, ads, reels, and campaigns
- Create compelling website and landing-page content
- Write product descriptions for nutraceutical and wellness products
- Develop copy for Meta Ads, Google Ads, and other performance marketing campaigns
- Create email, SMS, WhatsApp, and promotional campaign copy
- Write scripts and concepts for product videos, reels, and influencer content
- Develop catchy headlines, taglines, hooks, CTAs, and brand messaging
- Work closely with Graphic Designers, Video Editors, Social Media, and Marketing teams
- Maintain a consistent brand voice and tone across all communication
- Research competitors, market trends, customer pain points, and consumer behavior
- Proofread and edit content to ensure accuracy,



clarity, and quality
- Simplify technical product information into easy-to-understand consumer communication
- Ensure health and wellness claims are communicated responsibly and according to approved brand/product information

Skills Required
- Excellent command of English
- Solid creative writing and storytelling skills
- Understanding of D2C, social media, and digital advertising
- Ability to write short-form, conversion-focused copy
- Strong proofreading and editing skills
- Basic understanding of SEO is preferred
- Knowledge of nutraceutical, healthcare, wellness, beauty, fitness, or FMCG products will be an advantage

Experience

2–4 years of relevant copywriting/content writing experience preferred.

Candidates with experience in Nutraceutical, D2C, Health & Wellness, Beauty, Fitness, FMCG, or E-Commerce brands will be preferred.

Qualification

Bachelor’s degree in English, Mass Communication, Journalism, Marketing, Advertising, or a related field preferred.

Portfolio

Candidates should share their CV along with writing samples/portfolio demonstrating social media, advertising, website, or product copywriting work.

Pay: ₹45,000.00 - ₹70,000.00 per month

Work Location: In person

📌 Copywriter (Prahlad Nagar)
🏢 Jolly Group of Companies
📍 Prahlad Nagar