Title: Content Lead

Employment Type: Full-time

Department: Content (Healthcare)

Experience required: 5-10 years

Working mode: In-office (in office)

Location: Sector 53, Gurgaon

Salary: Best in industry

About the Role

We are seeking an experienced and detail-oriented Content Lead who knows quality English writing and editing, with the ability to produce publish ready copy without a second editor behind them.

Proven SEO content skill: keyword to brief to ranking page, with results they can show. Owns numbers, not output: can tie content to traffic, conversions and revenue.

Runs a team and a calendar: assigns, reviews, gives feedback, ships on time every month. Comfortable using AI tools for speed while taking full accountability for accuracy and quality.

Required Qualifications & Skills

1. Own the content engine across every ecommerce brand in the group, so each brand publishes to a calendar that actually holds.
2. Grow organic traffic and revenue from content by building pages that rank (category, condition, product, comparison) and by fixing or retiring the pages that do not.
3. Make content convert, not just rank: lift cart additions and order rates on the pages you own through sharper product detail, real buying guidance and clear page structure.
4. Guard accuracy and compliance on every health claim published, with a documented review step so nothing goes live unsourced or unchecked.
5. Stay hands on as a producer, not only a manager: the highest value pages, the hardest briefs and the pieces that set the quality benchmark are yours to write and edit yourself.
6. Build one house standard (voice, templates, briefs, definition of done) and hold the writer, editor and freelancer pool to it, raising quality per rupee spent.
7. Report content performance monthly in numbers the business can act on, and move effort toward whatever is working.

Key Responsibilities

1.



Run the publishing pipeline end to end for all brands: plan the quarterly and monthly content calendar, assign briefs, keep work moving through Jira, and land agreed volume on time every month.
2. Produce the flagship content yourself: own the money pages, the pillar pieces and the toughest medical or technical topics, so the bar for the whole team is set by your own output rather than described in a document.
3. Build and maintain the content system: keyword and topic research into briefs, page templates by content type, style and voice guide, and a written definition of done that every piece passes before publish.
4. Edit and approve everything that goes live, including a compliance and accuracy pass on health claims, with sources logged and a named reviewer on record for each piece.
5. Audit and improve the existing library on a rolling basis: identify pages losing rankings or failing to convert, then refresh, consolidate or retire them, and prove the lift afterward.
6. Grow and manage the team of writers, editors and freelancers: hire, onboard, set throughput and quality targets, give feedback weekly, and reduce cost per published page over time.
7. Partner with SEO, performance marketing, category and product teams so content supports live priorities, launches and campaigns instead of running as a separate track.
8. Report monthly on traffic, rankings, conversions, revenue influenced and publishing throughput, with a clear view of what you are doubling down on next.

Preferred Industry Online pharmacy, telehealth or healthtech content teams, where the person has already published health content under compliance pressure and knows what a claim needs behind it. SEO or content agencies with health and pharma clients, where the person managed multiple accounts and writer pools at volume. Medical communications, medical writing or clinical publishing, provided they can show commercial and SEO instinct alongside the accuracy discipline.

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