Content Strategist

Location: Mumbai, Maharashtra, India

Experience: 3–5 years (mandatory digital marketing or creative agency experience)

About the Company

Bright Brain is a content and digital marketing organization focused on creating work that improves visibility, strengthens brands, and delivers measurable business outcomes. The team helps businesses turn marketing goals into clear, effective communication across the full customer journey. Its work spans SEO, social media, paid campaigns, websites, email marketing, case studies, video, and founder-led branding.

Bright

Brain values content that solves business problems rather than content created only for its own sake. The organization works with B2B and technical brands, translating complex products and ideas into communication that audiences can understand and act on. Team members are expected to think strategically, challenge weak briefs, ask better questions, and connect creative decisions to audience, brand, and commercial impact. This role offers the opportunity to work across industries, formats, channels, and client problems while contributing to content systems that support growth, engagement, positioning, and performance.'

About the Role

As Content Strategist, you will own the thinking that connects business objectives to content across the marketing funnel. You will develop integrated strategies spanning SEO, social media, paid campaigns, websites, email, video, and founder branding, then guide execution across formats and channels. The role requires someone who can move confidently between audience research, positioning, messaging, content planning, and hands-on creation.

You will work with performance marketers, SEO specialists, designers, and account managers to turn complex B2B and technical offerings into clear, persuasive communication. You will also review content performance, interpret analytics, and refine strategies based on evidence. Success means helping clients achieve stronger visibility, engagement, brand positioning, and marketing effectiveness—not simply producing more content.

This is a mandatory agency-experience role for a strategist who can think critically, present ideas confidently, and execute with commercial awareness.

Key Responsibilities

- Build end-to-end content strategies that translate business objectives into channel plans, messaging systems, and measurable outcomes across the customer journey.
- Develop social media strategies that strengthen audience growth,



engagement, brand positioning, and consistency across LinkedIn, Instagram, Facebook, YouTube, X, and emerging platforms.
- Create SEO-led content strategies using search intent, audience needs, and performance insights to improve organic visibility and qualified discovery.
- Conceptualize creative directions and campaign messaging for paid media, connecting audience psychology and brand value to stronger response and conversion potential.
- Plan and shape content across social posts, reels, videos, blogs, websites, case studies, emailers, and ad copy while maintaining channel-appropriate communication.
- Translate complex B2B and technical products into clear, compelling narratives that help audiences understand value, solve problems, and take informed action.
- Collaborate with performance marketers, SEO specialists, designers, and account managers to align content decisions with campaign delivery and client objectives.
- Analyze content performance, present insights, and continuously optimize strategies so content investment produces stronger reach, engagement, search performance, and business impact.

Essential Skills & Technologies

- Strong content strategy experience across SEO, social media, performance marketing, websites, email marketing, and multiple content formats, with the ability to connect execution to funnel objectives.
- Hands-on familiarity with LinkedIn, Instagram, Facebook, YouTube, X, and emerging digital platforms, supported by practical understanding of analytics, audience behaviour, and marketing psychology.
- Excellent storytelling, communication, presentation, and client-management skills, with the ability to adapt brand tone quickly across B2B, technical, and varied industry contexts.

Additional Plus

- Experience building founder-led content that strengthens personal authority, brand trust, and business positioning across relevant digital channels.
- Ability to interpret analytics and convert performance insights into sharper content decisions, improved messaging, and more effective channel strategies.




- Natural curiosity and a problem-solving mindset, demonstrated by asking why before deciding what to create or recommend.

What You'll Bring

- You bring 3–5 years of experience in a digital marketing or creative agency, with agency experience mandatory for this role. You understand that content is a business lever connecting visibility, positioning, engagement, demand generation, and conversion—not an isolated writing function.
- You can move from a business problem to audience insight, strategic direction, messaging, channel planning, and execution without losing sight of the intended outcome. Your background includes meaningful work with B2B and technical brands, where you have simplified complex products into communication that is transparent, persuasive, and useful.
- You are comfortable working across SEO, social media, paid campaigns, websites, email marketing, and varied content formats. You combine strategic judgment with hands-on delivery, adapt quickly to different industries and brand voices, and use analytics to improve decisions.
- You communicate ideas confidently with clients and cross-functional teams, challenge briefs constructively, and collaborate effectively with performance marketers, SEO specialists, designers, and account managers. You are curious, commercially aware, and motivated by solving marketing problems through thoughtful content strategy.

Why Join Us

- Work on integrated content problems spanning SEO, social media, paid campaigns, websites, email, video, and founder branding rather than being limited to one format or channel.
- Build experience translating complex B2B and technical offerings into communication that improves visibility, strengthens brands, and supports measurable marketing outcomes.
- Collaborate with specialists across performance marketing, SEO, design, and account management while working across industries and adapting quickly to varied client needs.

What We Offer

- A hybrid Content Strategist opportunity based in Mumbai, with the chance to work on diverse digital marketing and creative agency assignments.
- Scope to influence content strategy, messaging, and execution across the full marketing funnel, from organic visibility and social engagement to paid campaign performance.
- A collaborative environment where strategic thinking, client presentations, cross-functional problem solving, and continuous optimization are central to the work.

📌 Content Strategist (Mumbai)
🏢 Bright Brain
📍 Mumbai