: Content Marketing Manager
Industry: B2B IT Services
Experience: 10–15 Years
Role Overview
We are seeking an experienced Content Marketing Manager to own our brand narrative from scratch, execute a complete website content rewrite, and run campaigns tied directly to demand generation. You will translate complex IT services (Cloud, AI, Cybersecurity) into high-converting marketing copy and pipeline assets.
Key Responsibilities
Brand Storytelling
- Craft and build our corporate narrative from the ground up.
Web Overhaul
- Rewrite all website copy to optimize for SEO and lead conversion.
Demand Generation
- Execute content strategies that systematically generate enterprise leads.
Thought Leadership
- Write deeply researched technical Whitepapers and POVs.
Sales Enablement
- Create crisp Solution Decks by collaborating with technical architects.
Social & Media
- Manage corporate LinkedIn content and write articles for external media.
Required Skill Sets
IT Services Fluency
- Transparent understanding of Cloud, AI, and Digital Transformation.
Versatile Copywriting
- Portfolio spanning short-form social copy to long-form editorial.
SEO & MarTech
- Skilled in keyword strategy and tools like HubSpot, SEMrush, or Google Analytics.
SME Interviewing
- Ability to extract insights from technical architects and CXOs.
Qualifications
- 10–15 years of experience in B2B content marketing within IT services or enterprise technology.
- Proven track record of building brand messaging from scratch and managing website rewrites.
- Experience aligning content metrics with MQL and revenue pipeline goals.
📌 Content Marketing Manager (Mumbai)
🏢 atQor
📍 Mumbai