Company Description FreshPhool is a Bengaluru-based flower delivery brand dedicated to bringing fresh flowers to homes, businesses, and places of worship. The company is focused on creating a simple and reliable way to order flowers for everyday needs. FreshPhool emphasizes quality, consistency, and customer satisfaction, ensuring that each delivery meets high standards. Team members collaborate closely to support a growing, service-oriented brand in the floral and lifestyle space.

Role Description The Content Director role at FreshPhool is a full-time, in office position based in Bengaluru. This role is responsible for defining and leading the overall content strategy across digital and offline channels, aligning content initiatives with brand positioning and business goals.

The Content

Director will oversee content planning, creation, and editing, guiding a team of writers and content creators to produce engaging, brand-consistent materials for the website, social media, marketing campaigns, and customer communications. Day-to-day tasks include managing the content calendar, ensuring timely delivery of assets, collaborating with marketing, design, and operations teams, and using performance data to refine and optimize content.



The role also involves maintaining a cohesive brand voice, developing guidelines and processes, and exploring new content formats that showcase FreshPhool’s products and customer experiences.

Qualifications

- Strong skills in Content Strategy and Content Marketing to plan, execute, and measure effective content initiatives.
- Demonstrated ability in Writing and Content Development to create clear, engaging, and brand-aligned content.
- Experience with Content Management, including managing content workflows, calendars, and publishing across multiple channels.
- Prior leadership or team management experience in content or marketing functions.
- Proficiency in using analytics tools to assess content performance and inform decision-making.
- Excellent communication and collaboration skills to work with cross-functional teams on-site in Bengaluru.
- Bachelor’s degree in Communications, Marketing, Journalism, or a related field; advanced qualifications are a plus.
- Experience in e-commerce, consumer brands, or lifestyle sectors is beneficial, as well as familiarity with Indian consumer markets.

📌 Content Director (Bengaluru)
🏢 FreshPhool
📍 Bengaluru