Key Responsibilities

1. Content Creation & Strategy

- Conceptualize, plan and execute creative content for Foodlink Holding and its restaurant, catering and hospitality brands.
- Develop engaging content ideas, reels, short-form videos, stories and posts aligned with brand identity and marketing objectives.
- Create monthly content calendars and ensure timely execution across digital platforms.
- Translate brand campaigns, culinary experiences, events and promotions into compelling digital storytelling.

1. Food & Lifestyle Content

- Shoot and create high-quality food content, including dishes, plating, food preparation, chef interactions and behind-the-scenes experiences.
- Capture lifestyle, luxury dining, premium catering, weddings, corporate events and hospitality experiences.
- Showcase food in an appetizing, visually appealing and engaging manner through creative angles, lighting and storytelling.
- Collaborate with chefs, restaurant teams and operations to identify content opportunities.

1. Video Production & Editing

- Independently shoot and edit Instagram Reels, YouTube Shorts and other short-form video content.
- Handle basic photography, videography, lighting, framing, sound and post-production.
- Use editing tools such as Adobe Premiere Pro, CapCut, Final Cut Pro or similar applications.
- Incorporate suitable music, transitions, motion graphics,



subtitles and trending formats while maintaining premium brand aesthetics.

1. Social Media & Trend Management

- Stay updated on emerging social media trends, viral formats, audio, challenges and content styles relevant to food and hospitality.
- Create platform-specific content for Instagram, Facebook, YouTube and LinkedIn.
- Monitor content performance, engagement, reach and audience responses to identify improvement opportunities.
- Work closely with the marketing and branding teams to execute campaigns, launches and promotional activities.

1. On-Ground Content Execution

- Visit restaurants, central kitchens, banquets and catering venues for regular content shoots.
- Cover food festivals, luxury weddings, corporate events, restaurant launches and special occasions.
- Coordinate with internal stakeholders to ensure smooth shoot execution and timely delivery of content.

Requirement 5 years in content creation, social media content, food videography or digital media

F&B;, hospitality, restaurants, luxury lifestyle, hotels or premium consumer brands preferred

Graduate in Mass Media, Communication, Digital Marketing, Film Making or a related field preferred

Mandatory Portfolio - Instagram Reels, food videos, lifestyle content or relevant work samples

📌 Content Creator (Mumbai)
🏢 Foodlink Fu0026B Holdings India
📍 Mumbai