ROLE PURPOSE The Cluster Head will build and operate an assigned GOLO BIZ local-commerce cluster in Indore. This is a senior, field-driven role with end-to-end responsibility for merchant acquisition, merchant activation, customer acquisition, demand generation, transactions, field operations, logistics coordination and cluster growth. The ideal candidate is not simply a general sales qualified; we specifically seek an experienced field-sales professional who understands local trade and has practical market knowledge in Electrical, Hardware, Sanitary & Plumbing, Building Materials, Paints, Plywood, Tiles, Furniture, Industrial Supplies or related B2B/local-trade categories.

CRITICAL INDUSTRY EXPERIENCE HIGH PRIORITY

Candidates with direct experience in the local trade ecosystem will be strongly preferred. We particularly want to attract senior salespeople, territory sales officers, area sales managers, business development managers, dealer/distributor sales professionals or similar field professionals who are currently workingor have recently workedwith established companies, distributors, dealers or manufacturers.

Candidates who is passionate and ready to work in startup culture to build the future and already know local dealers, retailers, distributors, contractors, builders, plumbers, electricians, fabricators and other trade professionals can be particularly valuable because this role requires building a live commerce network quickly.

EDUCATION QUALIFICATION

Graduate in any discipline is preferred.

Business

Administration, Commerce, Marketing, Engineering or a related field is an advantage. However, education should not be the primary filter. Candidates with 12th standard or diploma-level education may be considered where they demonstrate strong relevant industry experience, established market knowledge, proven field-sales performance and the ability to lead a cluster. For this role, practical industry knowledge, field experience, market relationships and execution capability are more important than academic qualification alone.

KEY RESPONSIBILITIES

- Own the assigned GOLO BIZ cluster and its commercial growth and field execution.
- Map the local market by category, business type, trade area and merchant potential.




- Identify, approach and onboard high-potential merchants and anchor businesses.
- Use existing industry knowledge and professional relationships to accelerate merchant acquisition where appropriate.
- Drive merchant activation, storefront creation, product catalogue activation, pricing/stock readiness and first transactions.
- Plan and execute customer acquisition activities within the cluster.
- Build demand among contractors, builders, interior designers, electricians, plumbers, fabricators, SMEs, housing societies and relevant customer groups.
- Drive searches, enquiries, first orders, repeat orders and transaction growth.
- Manage the cluster field team, allocate territories and targets, review performance and coach team members.
- Coordinate with GOLO Logistics wherever required to ensure reliable pickup, delivery and customer experience.
- Resolve or escalate merchant, customer, order and delivery issues quickly.
- Develop relationships with trade associations, distributors, dealers, professionals and business communities where relevant.
- Track competitor activity, market pricing, merchant feedback and customer feedback.
- Submit daily/weekly performance reports and actionable market intelligence.
- Ensure the cluster develops genuine commercial activity rather than merely accumulating registrations.

KEY PERFORMANCE INDICATORS

- Active and transacting merchants
- Merchant acquisition and activation rate
- Anchor/high-value merchant acquisition
- Live product catalogue and catalogue quality
- Customers acquired and first-order conversion
- Orders and GMV generated by the cluster
- Repeat customer and repeat-order rate
- Search-to-supply coverage
- Delivery/service reliability
- Merchant retention
- Team productivity and cluster target achievement

IDEAL CANDIDATE PROFILE





- 5+ years of field sales/business development experience; 712 years preferred.
- Strong preference for candidates coming directly from Electrical, Hardware, Sanitary/Plumbing, Building Materials, Paints, Plywood, Tiles, Furniture Hardware, Industrial Supplies or related sectors.
- Experience as Territory Sales Officer, Area Sales Manager, Senior Sales Executive, Business Development Manager, Dealer/Distributor Sales Manager or similar field-sales role is highly relevant.
- Existing relationships with dealers, retailers, distributors, contractors, builders, electricians, plumbers, fabricators or other trade professionals are a strong advantage.
- Proven ability to open markets, acquire business accounts and maintain long-term trade relationships.
- Strong communication, negotiation, presentation and follow-up skills.
- Comfortable spending significant time in the field and personally meeting business owners.
- Leadership ability and readiness to manage a small field team.
- Entrepreneurial mindset and willingness to build a new business category.
- Comfortable using smartphone applications, CRM tools and digital platforms.
- Indore market knowledge is highly desirable.
- Two-wheeler and valid driving licence preferred.

WHAT WE ARE LOOKING FOR We are looking for a market buildernot merely a salesperson. The strongest candidate will bring a combination of industry knowledge, field experience, local relationships, sales discipline and the ability to convert those relationships into an active GOLO BIZ commerce network.

WHY JOIN GOLO BIZ

- Opportunity to help build a new category: Local Commerce Infrastructure.
- High ownership over a defined market cluster and direct impact on city expansion.
- Opportunity to work at the intersection of local business, digital commerce and logistics.
- Performance-linked incentives and career growth based on cluster results.

APPLICATION / RECRUITMENT NOTE Candidates should submit a CV highlighting current/most recent company, sector/category handled, years of field experience, Indore or similar market exposure, territory handled, dealer/distributor/merchant network experience, team handled and measurable sales/business-development achievements.

📌 Cluster Head (Local Commerce) (Indore)
🏢 Keren Edge Solutions
📍 Indore