01 Oct
|
Multi Recruit
|
Gurugram
01 Oct
Multi Recruit
Gurugram
About the Company:
Our client is a global B2B marketing organization delivering full-service marketing solutions that help businesses create exceptional customer experiences and drive measurable growth.
With a strong focus on innovation, data-driven insights, creativity, and agility, the organization brings marketing and sales closer together, helping brands build meaningful connections with their customers.
Their work spans personalized, one-to-one engagement as well as large-scale marketing initiatives, combining strategic thinking and creative execution to deliver impactful, future-ready solutions.
Join a team that is shaping the future of B2B marketing through creativity, technology, and meaningful customer connections.
Role overview:
We are looking for an ambitious and commercially-minded Client Marketing Manager with a strong media specialism to develop and deploy integrated B2B marketing programmes for global clients.
Acting as a trusted client advisor, you will sit at the intersection of client marketing, media strategy and activation - owning the planning, execution and optimisation of multi-channel campaigns, with a particular focus on media-led growth, demand generation and audience engagement.
This role is ideal for someone who combines strong client management with hands-on media expertise, particularly across digital, paid and content syndication channels.
Key responsibilities:
Client marketing & programme leadership:
- Lead the planning, direction and execution of integrated client marketing programmes
- Act as a strategic advisor to clients, translating business objectives into effective go-to-market and campaign strategies
- Own end-to-end programme delivery, including timelines, performance tracking and commercial management
- Lead client meetings, briefings and workshops, ensuring clear alignment on objectives and outcomes
- Build strong senior stakeholder relationships to drive account growth and retention
Media strategy & activation (core specialism):
- Develop and execute integrated media strategies across paid, owned and earned channels
- Plan and manage campaigns across key platforms (e.g. paid social, programmatic, search, premium publishers)
- Allocate and optimise media budgets to maximise performance, engagement and ROI
- Analyse campaign and creative performance and provide clear recommendations to improve outcomes
- Stay ahead of media trends, platform changes and emerging opportunities
Content syndication & publisher management:
- Own the identification, briefing and management of content syndication vendors and premium media partners
- Develop clear, insight-led briefs to publishers to drive high-quality demand and lead generation
- Leverage publisher relationships and industry networks to unlock high-value audience access and opportunities
- Evaluate partner performance, optimising channel mix based on lead quality, engagement and conversion
- Ensure strong alignment between content, audience targeting and media placement
Cross-functional collaboration:
- Work closely with strategy, content, creative and sales activation teams to deliver cohesive,
integrated campaigns
- Ensure media plans align to broader ABM, demand generation and pipeline objectives
- Collaborate with internal and external teams to bring media-led ideas to life in a compelling, customer-centric way
Performance & commercial management:
- Track and report on programme performance, KPIs and ROI
- Lead account reviews, value measurement and optimisation planning
- Support commercial forecasting, programme estimating and pipeline tracking
- Identify opportunities for account growth through media innovation and performance improvements
Skills & experience:
- 4–7+ years’ experience in B2B marketing, media, or integrated agency roles
- Solid experience across digital media channels (paid social, programmatic, search, content syndication)
- Proven ability to plan, execute and optimise media campaigns
- Experience working with content syndication vendors and premium publishers
- Solid client-facing and stakeholder management skills
- Commercial mindset with ability to link media performance to business outcomes
- Analytical skills with experience interpreting campaign data and KPIs
- Excellent communication and presentation skills
Nice to have:
- ABM experience
- Familiarity with intent data and audience platforms (e.g. Bombora, 6Sense)
- Experience working closely with sales teams or revenue functions
What success looks like:
- Media strategies clearly drive pipeline, engagement and commercial outcomes
- Strong relationships built with clients, publishers and partners
- Campaigns consistently optimised to improve performance and ROI
- High-quality demand generated through effective media and content syndication execution
📌 Client Marketing Manager (Gurugram)
🏢 Multi Recruit
📍 Gurugram