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The Chief Sales Officer (CSO) will be responsible for driving sales across PAN India, developing strategies to meet high-volume sales targets, and managing a large-scale sales force. This leadership role requires an individual with strong experience in FMCG sales, deep market insights, and a proven track record of driving revenue growth through strategic execution and team leadership.

Primary Responsibilities:

Sales Strategy & Leadership:

- Develop and execute national sales strategies to meet the company’s volume and revenue targets across multiple product categories.
- Lead the formulation and execution of sales plans, forecasts, and budgets to ensure consistent growth and profitability.
- Establish and maintain relationships with key distributors, retailers, and other channel partners to expand the company’s market reach.
- Ensure effective implementation of sales strategies across all regions, aligning with the company’s overall business objectives.
- Work closely with the marketing team to ensure cohesive brand positioning, promotion campaigns, and new product launches.

Sales Operations & Team Management:

- Oversee and manage a large-scale sales force across different regions, ensuring high performance,

motivation, and alignment with targets.

- Set sales targets, KPIs, and incentives for the sales team, continuously monitoring performance and implementing corrective actions when necessary.
- Develop a performance-driven culture by fostering accountability, reward programs, and continuous coaching.




- Ensure smooth sales operations by implementing the best practices for distribution management,

inventory control, and supply chain coordination.

- Drive retail execution excellence, including visual merchandising, product availability, and pricing strategies in key retail outlets.

Revenue Growth & Market Expansion:

- Identify and capitalize on recent business opportunities, including entering new geographies, channels, and market segments.
- Ensure growth in market share through effective sales strategies and increasing penetration in both urban and rural markets.
- Monitor market trends, competitor activities, and customer feedback to adapt sales strategies proactively.
- Lead the expansion into modern trade channels, e-commerce platforms, and emerging markets to diversify revenue streams.

Financial & Performance Management:

- Manage the sales P&L;, ensuring revenue targets and profitability goals are met or exceeded.
- Oversee the budgeting process, ensuring optimal allocation of resources for maximum return on investment.
- Develop pricing strategies that ensure competitive positioning while protecting margins.
- Regularly report to the CEO and board on sales performance, market trends, and key strategic initiatives.

Designation

Chief Sales officer (CSO)

Key Skills

CRMCRM and Sales Tools ProficiencyFMCGSalesSales CoordinationSales ManagementSales OfficerSales PlanningStrategic Sales Planning

Industry

FMCG

Functional Area

Sales & Marketing

Employment Type

Full Time

Education

Masters/Post-Graduation

Job Type

Work From Office

📌 Chief Sales officer (CSO) (Ahmedabad)
🏢 (not disclosed)
📍 Ahmedabad