This role focuses on driving growth of a distribution-led FMCG category through strong on-ground execution and data-led insights. The incumbent will work closely with sales, supply chain, and shopper marketing teams to expand distribution, strengthen in-store presence, and build demand via BTL activations and consumer-centric initiatives.

Key Responsibilities

- Develop and execute category development plans based on consumer insights, retail data (including Nielsen), and market trends.
- Drive distribution expansion, assortment optimization, pricing, and promotional effectiveness at store level.
- Lead in-store demand generation initiatives, visibility programs, and BTL activations to improve offtake.
- Track category performance, analyze competition, and identify growth opportunities.
- Support category innovation and new product launches with a solid focus on distribution reach.




- Work cross-functionally with sales, shopper marketing, supply chain, and agencies to ensure availability, placement, and consistent messaging.
- Own portfolio health including mix, pricing discipline, and margin considerations.

Candidate Profile

- 3+ years of experience in sales or channel marketing with hands-on distribution expansion exposure.
- Strong working knowledge of Nielsen or similar retail analytics tools.
- Proven experience in in-store execution, demand generation, and BTL activities.
- 1–2 years exposure to category or brand marketing preferred; otherwise, a strong inclination to move into marketing is essential.
- FMCG background preferred (mid-sized brands acceptable).

📌 Category Development Marketer (Bengaluru)
🏢 3M India
📍 Bengaluru