- Hands-on experience with lifecycle marketing platforms (Braze)
- Experience executing campaigns using templates or modular content systems
- Knowledge of QA and testing processes, including Litmus and cross-device/inbox validation
- Experience setting up A/B tests and experiments
- Basic HTML/CSS knowledge
Key Responsibilities
- Configure and launch campaigns across Email, SMS, Push, In-App, and Hardware Notifications
- Build and deploy messages using modular templates and approved content components
- Execute campaign setups, including audience selection, scheduling, and message configuration
- Configure and launch triggered campaigns/canvases based on predefined requirements
- Perform end-to-end QA, inbox rendering, and cross-device testing using tools such as Litmus
- Set up A/B tests, control groups, and experiments