About the Role

Our client is looking for a Business Head to own and scale the business as an independent P&L.; This is a business-building mandate — the person will be expected to define where the category goes over and drive it there across product, pricing, sourcing, marketing, and channel, much the way a category leader in any BCM business (tiles,

sanitaryware, plywood, etc.) would be expected to build scale, not just manage an existing line.

Key Responsibilities

- Category Ownership & P&L;

• Own the category as a business unit — revenue, margin, market share and growth targets

• Build and execute category strategy with explicit sub-segment plans

• Operate with high ownership — capable of running the business independently with minimal hand-holding, while keeping leadership aligned through structured reviews

- Strategic Growth Planning

• Diagnose product/portfolio gaps in the current range and identify white-space/adjacencies for expansion

• Build the strategic narrative for how the category scales from its current size to a significantly larger one —

including entry into new sub-segments, channels or customer types

• Track competitive landscape, market trends and customer insights to continuously refine category direction

- Product Development & NPI

• Drive new product introduction (NPI) — from identifying the gap, to briefing design/R&D;, to commercialization and launch

• Own product lifecycle management and ensure a healthy "new product vitality" ratio (% of revenue from recently launched products)

• Work cross-functionally with design,



engineering and quality to keep the pipeline ahead of market needs

- Pricing & Margin Management

• Own pricing architecture and costing strategy for the category

• Drive margin optimization while balancing competitiveness and channel profitability

• Build business cases for new launches with clear ROI and margin math

- Sourcing & Supply

• Work with sourcing/procurement to evaluate vendor and manufacturing options for the SKUs

• Balance cost, quality and lead-time trade-offs in sourcing decisions to support category growth plans

- Marketing & Go-to-Market

• Define GTM strategy for new launches — channel sequencing, pilot markets, scale-up plan

• Own marketing collateral and category positioning — catalogues, brochures, POS/display material, product presentations

• Build channel-specific strategies across trade, retail, OEM/institutional and project business as relevant

- Team & Stakeholder Leadership

• Lead and train the extended sales/channel team on new product knowledge and positioning

• Represent the category at exhibitions, trade shows and key customer/channel forums

• Report category performance, market analysis and strategic updates to senior leadership

Candidate Profile





• 15–20 years of experience in Building & Construction Materials, with at least a meaningful chunk in a category/product management or business-head role owning P&L; for a defined category candidates with deep exposure to an adjacent BCM category and a credible plan to ramp up in door hardware will also be considered

• Demonstrated track record of scaling a category from small to large — e.g., taking a sub-segment or new category from early stage to a sizeable, established revenue line (double-digit CAGR track record preferred)

• Proven experience across the full stack: product/NPI, pricing & costing, sourcing, marketing, and GTM/channel strategy — not just one function

• Experience introducing new products/adjacencies and successfully launching them across multiple branches/regions in a short timeframe

• Comfortable operating with high autonomy — has run a category or business unit independently, not just executed someone else's plan

• MBA/PGDM in Marketing or related field preferred; engineering background is a plus given the technical nature

Requirements

In addition to the above, the Head – Product Management & Strategy personally drives the following for this category:

- GTM strategy and go-to-market planning for new launches

• Technology benchmarking and emerging product identification

- Pilot launches and proof-of-concept validation
- Channel readiness and partner enablement

• Training and adoption programs for internal teams and channel partners

- Brand positioning in new and premium segments

📌 Business Head (Mumbai)
🏢 XpertReach
📍 Mumbai