Company Description Prorata is India’s first fractional car ownership platform, enabling individuals to co-own their dream car by investing as little as 8.33% of its total cost for leisure and lifestyle purposes. The model follows a no loan, no EMI, no down payment, and no rent policy, making aspirational car ownership more accessible. Each car is divided into 12 ownership tickets, with each ticket providing 30 days of usage per year for five years, and co-owners receive resale value based on their ownership share when the car is auctioned after five years.

Depending on usage needs, customers can buy multiple tickets to increase their annual access, and Prorata forms local co-owner groups within a defined radius. Co-owners use the Prorata app to reserve dates and enjoy doorstep pickup and drop services, focusing on occasional and experiential usage rather than daily commuting.

Role Description The Business Head will lead Prorata’s overall business sales and marketing and growth strategy in the Greater Kolkata Area in a full-time, in office capacity. This role includes defining and executing business plans, hiring and managing sales and marketing team, and overseeing day-to-day operational performance across sales, content marketing, customer experience.

The Business

Head will build and manage high-performing teams, establish local partnerships,



and optimize processes that support customer acquisition and retention. They will monitor market trends, analyze performance data, and make informed decisions to refine pricing, product positioning, and service delivery. The role also involves close collaboration with senior leadership to align regional goals with the company’s long-term vision and ensure adherence to regulatory and compliance standards.

Qualifications

- Strong business leadership skills, hiring , training and managing sales and marketing team.
- Experience in sales and marketing, with the ability to drive customer acquisition, growth, and brand positioning.
- Operational management capabilities, including process optimization, resource planning, and service delivery oversight.
- Proficiency in data analysis, performance tracking, and using insights to improve business outcomes.
- Excellent communication, stakeholder management, and negotiation skills.
- Proven experience in content, consumer services, sales, or related sectors is highly beneficial.
- Demonstrated ability to build and lead teams in a fast-paced, early-stage or growth-stage environment.
- Bachelor’s degree in Business, Management, Economics, or a related field; an advanced degree (MBA or equivalent) is an advantage.

📌 Business Head (Kolkata)
🏢 PRORATA
📍 Kolkata