Business Development Manager – FPO PartnershipsAbout TechSandhyaSandhya Technology Solutions and Operations LLP (TechSandhya) is a dynamic enterprise committed to bridging technology, commerce, and social impact. Through our Khulega.Online initiative, we empower grassroots sellers—including Farmer Producer Organisations (FPOs), NGOs, Self-Help Groups (SHGs), and Social Enterprises—by providing the digital infrastructure needed to transition from local production to national marketplaces.

Because TechSandhya’s sustainable business model relies directly on the monthly subscription fees paid by our onboarded sellers, ensuring their consistent sales success is paramount. This role is a critical strategic pillar for our organization's sustenance, revenue retention, and financial health.

About the RoleIndia's rural producers and small sellers deserve direct access to the digital economy. At TechSandhya, we empower them to sell online across platforms like khulega.online, Amazon, Flipkart, Meesho, and ONDC.

Farmer Producer Organisations (FPOs) represent our most powerful, high-impact channel to onboard thousands of grassroots sellers at scale. We are seeking a proactive, execution-driven Business Development Manager – FPO Partnerships to lead outreach, drive trial conversions, and close institutional commercial agreements.

Working closely with our Strategic Partnerships Lead, you will run an established, CRM-powered pipeline to turn leads into thriving commercial partners.

How the Pipeline Works

1. Outreach & Lead Activation: We run systematic,



high-volume outreach via WhatsApp, email, and SMS to FPO leaders and supporting development organizations.
2. Immediate Phone Follow-Up: You connect with engaged leads and responders to pitch our digital enablement platform.
3. Product Walkthrough & Board Demos: You host virtual demos tailored to FPO management teams and board members.
4. Stage1 (Trial Conversion): You secure commitments for free onboarding trials.
5. Stage2 (Commercial Close): You guide the FPO through their first 10–15 orders, present our commercial contract, and secure the paying partnership.

Key Responsibilities

- Pipeline Execution: Follow up promptly on all inbound replies, message reads, and CRM leads via phone calls to qualify prospects for trial onboarding.
- Institutional Outreach: Proactively prospect and engage FPO federations, apex bodies, and development organizations via LinkedIn and email.
- Product Demonstrations: Host explicit, persuasive online presentations for board members and FPO teams (in-person travel is required only when requested directly by institutional partners).
- Cross-Functional Handoff: Coordinate with the internal operations team to ensure smooth,



high-touch onboarding and ordering during the trial period.
- Pipeline Hygiene & Reporting: Maintain complete, real-time records of interactions and deal stages in the CRM; publish weekly metrics tracking outreach, completed demos, active trials, and paying closures.

What We Are Looking For

- B2B / Institutional Sales Experience: Proven track record in multi-stakeholder, institutional, or B2B sales cycles.
- Transparent Communication: Fluency in Hindi and English is mandatory. Working proficiency in an additional Indian regional language is a strong plus.
- High-Volume Inside Sales Rigor: Highly comfortable with phone-first selling, WhatsApp engagement, and day-to-day CRM pipeline management.
- Tech-to-Non-Tech Translation: Ability to break down e-commerce logistics, cataloging, and digital selling workflows into simple, non-intimidating concepts for rural and non-technical stakeholders.
- Remote Discipline: Strong self-direction, organizational discipline, and the ability to hit targets autonomously.

Nice to Have

- Prior domain exposure in agri-tech, rural fintech, micro-enterprises, or development-sector networks.
- An established network or working relationships within FPO federations and rural producer groups.
- Baseline familiarity with marketplace operations (Amazon, Flipkart, Meesho), GST compliance for sellers, or the ONDC framework.

How to ApplySend your CV along with a short note detailing an institutional deal or partnership you successfully closed to: [email protected]

📌 Business Development Manager (Virar)
🏢 Sandhya Technology Solutions and Operations
📍 Virar